Sphere Digital Recruitment Group
User Acquisition Lead
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User Acquisition Lead
About the Role
This is a unique chance to own the paid launch of a video-first PropTech app, joining as User Acquisition Lead ahead of its January 2027 consumer launch in London.
The business is reinventing how people search for property. Renters and buyers scroll a personalised feed of video walkthroughs instead of static listings. It has £2m of seed funding from a multi-billionaire property magnate, with further investment from industry figures imminent, and dozens of agents are already signed.
As the first in-house paid media hire, you'll own how the app reaches and converts its first users. You'll work closely with the founders and a former worldwide media and marketing executive. Few marketers get to launch a consumer brand from scratch, and for the right person this is that opportunity.
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What You'll Be Doing
- Select and brief a small digital or media agency on audiences, CTA, brand values and the launch plan.
- Build and pressure-test the January to March media plan, challenging flighting and channel mix from experience.
- Get a tight set of download-focused ads live for 1 January, cut by audience where needed.
- Run Meta, TikTok and Google hands-on every day, scaling what works and cutting what doesn't in days, not months.
- Own tagging, attribution and CAC, with one clear dashboard tracking views through to waitlist, pre-downloads and downloads.
- Put paid behind organic content that is already performing, and own paid UGC and influencer activity.
- Sharpen landing page and waitlist messaging where it affects conversion.
- Act as the in-house paid media expert, working alongside a dedicated content creator and the founders.
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What We're Looking For
- Proven ownership of paid media for a consumer app, social network or social-first product, with CAC, ROAS or download results to show for it.
- Experience working with a media agency while keeping firm control of the account.
- Hands-on Meta Ads Manager expertise. TikTok Ads and Google Ads highly desirable.
- Strong funnel and attribution knowledge (UTMs, with AppsFlyer or Adjust a plus).
- The ability to write a sharp brief and adapt a live campaign at pace.
- Comfortable in a hands-on, early-stage environment, four days a week in a London office.
- Typically 4 to 7 years' experience, though less is fine if the results are yours.
- App launch, January burst or PropTech experience is highly desirable.
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Jessica, London
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