Jobgether
User Acquisition Manager
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Job Listing: User Acquisition Manager
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a User Acquisition Manager based in the United Kingdom.
We are seeking an experienced User Acquisition Manager to drive growth for a fast-growing game development environment creating engaging experiences across mobile, PC, and VR platforms.
This role focuses on scaling acquisition strategies, optimizing advertising performance, and maximizing return on investment across multiple channels.
You will take ownership of large-scale campaigns, using data, analytics, and automation to identify opportunities and improve results.
Working closely with internal teams and external partners, you will help shape sustainable growth strategies for a diverse portfolio of games.
The position offers the opportunity to combine creativity, analytical thinking, and technical expertise in a dynamic and performance-driven environment.
You will play a key role in expanding player acquisition while continuously improving marketing efficiency and impact.
Accountabilities
As a User Acquisition Manager, you will be responsible for managing and optimizing large-scale acquisition initiatives while using data-driven insights to improve campaign performance and growth outcomes.
- Launch, manage, and scale user acquisition campaigns across multiple advertising platforms and channels.
- Manage significant marketing budgets and make strategic allocation decisions to maximize campaign efficiency and profitability.
- Monitor and optimize key performance indicators, including CPI, ROAS, LTV, retention, and payback periods.
- Analyze campaign performance, user behavior data, and large datasets to identify scaling opportunities and optimization areas.
- Develop forecasting models and use performance insights to guide investment decisions.
- Work with attribution and analytics platforms to accurately measure campaign impact and effectiveness.
- Leverage AI-powered tools and automation solutions to improve reporting, forecasting, and campaign optimization workflows.
- Collaborate with advertising partners, network account managers, and external stakeholders to improve campaign execution.
- Monitor creative performance, identify fatigue trends, and support improvements to acquisition assets.
- Contribute to the continuous enhancement of user acquisition strategies, processes, and operational efficiency.
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Requirements
The ideal candidate brings strong experience in user acquisition, mobile gaming growth, and performance marketing, with the ability to manage complex campaigns and make strategic decisions based on data.
- 3+ years of experience in User Acquisition, ideally within the mobile gaming industry.
- Proven experience managing and scaling large advertising budgets with measurable growth results.
- Hands-on experience with major acquisition platforms, including Meta, Google, TikTok, Unity, Mintegral, Axon, DSPs, and rewarded advertising networks.
- Strong understanding of mobile game monetization models, including in-app purchases (IAP) and advertising-based monetization.
- Deep knowledge of user acquisition metrics such as CPI, ROAS, LTV, retention, and payback.
- Experience with attribution and analytics platforms, including MMPs, SKAN, and probabilistic attribution solutions.
- Strong analytical skills with the ability to interpret large datasets and translate insights into business decisions.
- Experience using AI tools for data analysis, reporting automation, or campaign optimization.
- Strong problem-solving skills with a proactive and results-oriented mindset.
- Excellent organizational, communication, and stakeholder management skills.
- Good command of Latvian and English.
- Experience with automation tools, scripting, or technical workflows is a plus.
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Benefits
- Competitive compensation package.
- Flexible remote or hybrid working environment.
- Opportunity to work on successful games reaching millions of players worldwide.
- Ownership of impactful user acquisition strategies and large-scale campaigns.
- Collaboration with experienced marketing, analytics, and development teams.
- Opportunity to leverage modern AI and automation technologies in performance marketing.
- Dynamic environment with opportunities for professional growth and skill development.
How Jobgether Works
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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