UA Manager (PPC)

Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across our Asia and Australia markets. You'll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets.

This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm's length. Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement.

What you'll do:

• Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role.
• Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix.
• Manage budget pacing and reallocation across markets and channels within your regions.
• Deliver against regional KPI targets: ROAS and CPA per first-time deposit.
• Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence.
• Monitor and account for iOS attribution limitations (ATT/SKAD), PMax's lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns.
• Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour.
• Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.
• Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations.
• Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers.