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Government Digital Service

User Research & Insights Specialist

London
Posted about 21 hours ago
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About the team

We’re hiring – help us build better public services

Public services matter. They help people at some of the most important moments in their lives.

Yet too often services are slow, fragmented and frustrating. People wait on hold, repeat information multiple times, complete unnecessary paperwork, and navigate systems that were never designed around their needs.

CustomerFirst exists to change that. We bring together multidisciplinary teams from across government and industry to redesign, rebuild and transform services around the people who use them. We work alongside partner organisations to tackle some of government’s most complex service challenges, combining the pace and ambition of a start-up with the scale and purpose of public service.

Over the next two years, we will be scaling our programmes and growing our capability across product, technology, research and transformation leadership. We’re looking for exceptional people who want to solve difficult problems, challenge accepted constraints and help build a model for transforming public services at scale.

Bring evidence to the heart of decision making

We’re seeking an exceptional user researcher who combines deep research expertise with practical experience in service design, UX design or product management. You’ll help ensure that customer insight directly informs decisions across CustomerFirst programmes, shaping transformation activity through robust evidence and meaningful user understanding.

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Strong

Only hits

No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.

What you’ll be doing

  • Leading high-impact research across service transformation programmes
  • Identifying user needs, barriers and opportunities
  • Turning research findings into actionable insight
  • Supporting senior leaders to make evidence-led decisions
  • Coaching teams in user-centred approaches
  • Building research capability across CustomerFirst and partner organisations

What we’re looking for

You’ll be able to demonstrate:

  • Significant user research experience in complex environments
  • Expertise across qualitative and quantitative research methods
  • Ability to influence strategic decisions through evidence
  • Strong communication and stakeholder engagement skills

How to Apply

We are interested in finding brilliant people who are excited by the CustomerFirst mission.

To apply, please send:

  • Your CV
  • A covering letter (maximum 1,000 words)
  • Confirmation of which role(s) you would like to be considered for

Applications should be sent to: Customer.First.Talent@dsit.gov.uk

Your Covering Letter

In no more than 1,000 words, please answer the following question:

CustomerFirst exists to radically improve public services, challenge existing constraints, and deliver better outcomes for citizens. What experience, skills or perspectives would you bring to help us achieve that mission?

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Please include:

  • A problem you have helped solve that improved the experience of customers, users or citizens
  • The role you played and the impact you achieved
  • How this experience would help you contribute to CustomerFirst
  • The public service problem you would most like to help fix and why

Contract Types

We are recruiting through a mixture of:

  • Fixed Term Appointments
  • Secondment opportunities
  • Contingent Labour engagements

All opportunities run up until March 2028. The most appropriate option will be discussed during your Talent Team conversation.

Location and Travel

Our team regularly comes together in person to collaborate, solve problems and build strong working relationships. While we support flexible ways of working, we currently expect team members to attend our London office in Whitechapel twice a week, on Tuesdays and Wednesdays where possible.

The role also involves occasional travel across the UK to work with our partner organisations. You should be comfortable travelling when required to support the successful delivery of our work.

For any more information, please click the Apply button

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Skills

User Research
Service Design
UX Design
Product Management
Qualitative Research
Quantitative Research
Stakeholder Engagement
User-Centred Design
Strategic Influence
Communication

Location

London, England, United Kingdom

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