Serve First CX Limited
UX / UI Product Designer
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Serve First
Serve First is a fast-moving, well-funded startup turning customer feedback into live dashboards and AI-driven alerts.
2025 Roadmap
- Overhaul user journeys
- Add a design system
- Launch new AI-powered workflows
You'll own the end-to-end product experience and iterate fast with low bureaucracy and maximum autonomy.
What You'll Do
- Shape end-to-end UX
- Map and optimize critical B2B workflows (survey creation, analytics, alerting)
- Create product journey maps, wireframes, and interactive prototypes
- Own the design system
- Define UI patterns, components, and accessibility rules in Figma
- Partner with engineering for pixel-perfect implementation
- Drive user research
- Plan and run interviews, usability tests, and feedback sessions with enterprise customers
- Translate insights into actionable design changes
- Iterate relentlessly
- Ship small, test, and improve
- Use data (Heap, GA, in-app analytics) and qualitative feedback to refine flows
- Collaborate cross-functionally
- Work side-by-side with Product, Backend, and Frontend teams
- Clarify requirements, hand off specs, review builds
- Leverage AI wisely
- Use AI design/copy tools to accelerate work, but validate everything - you own the outcome
- Document everything
- Keep flows, components, and rationale well documented for the distributed team
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Must Haves
- 5+ years designing complex B2B SaaS products (dashboards, workflows, admin interfaces)
- Portfolio that shows user-centered process from research to prototypes to shipped UI
- Strong UX research chops: interviews, surveys, usability tests, heuristic reviews
- Mastery of Figma (or Sketch/Adobe XD/etc) and prototyping tools
- Comfortable working with design systems and handing off to React engineers
- Solid grasp of accessibility (WCAG) and responsive design principles
- Excellent written & verbal communication - async first
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Nice to Haves
- Experience with customer feedback/survey or analytics platforms
- Familiarity with React component libraries (Storybook, Chakra, MUI, etc.)
- Motion/interaction design skills (Lottie, Framer Motion)
- Basic HTML/CSS to tinker directly in code
What We Offer
- Competitive salary
- Hybrid in Milton Keynes, at least 2 days a week
- Standard UK pension, 20 days holiday + public holidays
- Generous kit & software budget
- Small team = direct impact on the product experience
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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