Alcon
Valeda Practice Activation Manager - Surgical Sales
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At Alcon, we are driven by the meaningful work we do to help people see brilliantly. As a global leader in eye care, we are committed to innovation and progress, and we act with agility. At Alcon, your dedication and achievements are recognized and rewarded, enabling you to advance your career like never before. Together, we go beyond what is expected to improve the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented individuals to join Alcon.
We are currently hiring a Valeda Activation Manager based in the UK. This role is part of Alcon’s newly established Europe Surgical Medical Retina team, created following the acquisition of Valeda. The team’s mission is to expand access for retina patients and enhance customer satisfaction among eye care professionals. This role is remote based to cover UK, Ireland & Nordics. The ideal location is London/Midlands area.
Role Overview
The Valeda Practice Activation Manager is a field marketing and pull-through role responsible for turning every installed Valeda device into a revenue-generating asset. The role executes local activation programs, builds referral networks, drives patient awareness, supports clinic onboarding and optimizes workflows to maximize treatment courses per device.
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Typical Day
- Partner with installed Valeda clinics to accelerate activation and increase treatment utilization.
- Execute local education and demand-generation activities such as webinars, roadshows, follow-up programs and referral-building initiatives.
- Deploy approved Valeda content across relevant professional, trade and patient-facing channels.
- Coordinate patient awareness initiatives, including local direct-to-patient activities and testimonial collection where permitted.
- Support clinic teams with onboarding, staff education and workflow optimization to reduce time from installation to first treatment.
- Track leads, activation progress and treatment utilization, ensuring clear handover and follow-up with sales, digital and CRM stakeholders.
What You Will Bring to Alcon
- Bachelor’s degree in a commercial, scientific, marketing, healthcare or related discipline.
- Experience in ophthalmology, retina, medical device, healthcare marketing, practice development, field marketing or sales activation. Commercial roles will add value to the CV.
- Strong customer-facing skills with the ability to build trust with clinics, doctors, practice managers and staff.
- Ability to translate marketing programs into local execution and measurable patient-flow impact.
- Strong project management, follow-up discipline and cross-functional collaboration skills.
- Understanding of digital marketing.
- Comfortable working with CRM, lead tracking, campaign follow-up and basic performance reporting.
- Strong knowledge of local compliance requirements for patient-facing communication, testimonials and educational activities is added value.
- Able to influence without direct authority.
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How You Can Thrive at Alcon
- Competitive salary and comprehensive benefits package.
- Training and continuous development in a high-performing global leader in ophthalmology.
- Open, friendly and collaborative culture with an outstanding team supporting business goals and performance.
- Opportunity to help establish a new activation capability for Valeda across Europe and make a direct impact on retina patient access.
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