Retail Sales Strategy New & Used Van

• Develop and implement strategies to maximise retail vehicle sales, finance penetration, accessory sales, and customer retention across the retail customer base.
• Ensure exceptional customer engagement throughout the sales journey, delivering a premium Mercedes-Benz customer experience.
• Drive showroom and digital sales performance through effective lead management, conversion strategies, and customer relationship management.
• Monitor retail market trends, competitor activity, and consumer behaviour to identify opportunities for growth and market share expansion.
• Work closely with Marketing to optimise campaigns, lead generation, and brand awareness initiatives that support retail sales objectives.

Key Account & Client Strategy

• Establish, own, and develop strategic relationships with major fleet clients, positioning the business as a long-term partner of choice.
• Lead engagement on complex, high-value opportunities, ensuring commercially robust and sustainable outcomes.
• Oversee the development of tailored, consultative solutions that align with client operational needs and long-term fleet strategies.
• Strengthen client retention and lifetime value through proactive account management and executive-level engagement.

Commercial & Marketing Excellence & Market Leadership

• Establish the function as a centre of excellence for both retail and commercial vehicle sales new and used through deep market insight and competitive positioning.
• Contribute and influence marketing strategies and activities to leverage businesses.
• Leverage data, industry trends, and customer intelligence to identify new growth opportunities and optimise market approach across retail and fleet channels.
• Champion product expertise, sales excellence, and thought leadership across the team, ensuring strong differentiation in a competitive marketplace.
• Support and encourage CRM tool development and roll out. Ensure implementation and use of CRM across sales teams.

Revenue Delivery & Pipeline Governance

• Maintain executive oversight of the full retail and fleet sales pipeline, ensuring robust forecasting, conversion, volume achievement, and margin optimisation.
• Drive a disciplined, consultative sales methodology across all sales channels, focused on value creation, customer satisfaction, and long-term partnerships.
• Lead the negotiation and closure of strategically significant fleet opportunities while ensuring consistent retail sales performance against agreed targets.

Cross-Functional Leadership & Operational Alignment

• Lead the Van Sales, Sales Administration, in coordination with Finance, Service functions, ensuring alignment across all departments to deliver a seamless, end-to-end customer journey.
• Ensure operational scalability and efficiency across all sales processes, from order through to delivery and aftersales.
• Champion compliance, governance, and brand standards in line with FCA and Mercedes-Benz requirements.
• Lead and develop cross-functional teams including Retail Sales, Sales Administration, and work in close collaboration with Finance, Marketing, Aftersales, and Service to deliver a seamless, end-to-end customer journey.
• Ensure operational scalability, efficiency, and continuous improvement across all sales processes, from enquiry and order management through to vehicle delivery and aftersales support.
• Drive collaboration across all customer-facing functions to maximise customer satisfaction, operational performance, and commercial results.
• Champion compliance, governance, and brand standards, ensuring all sales operations adhere to FCA regulations, Mercedes-Benz requirements, and internal policies.

Performance Management & Insight

• Own sales performance reporting across retail and fleet operations, providing clear insight, forecasting, and strategic recommendations to executive stakeholders and manufacturer partners.
• Utilise data-driven analysis to identify risks, unlock opportunities, and drive continuous performance improvement.
• Monitor key performance indicators including retail volume, fleet volume, market share, profitability, finance penetration, customer satisfaction, and sales team performance.

Personal Contribution & Strategic Accounts

• Retain executive ownership of a select portfolio of key strategic fleet accounts, ensuring long-term revenue stability and growth.
• Support key retail customer relationships and high-profile opportunities where executive engagement adds commercial value.
• Contribute directly to overall revenue delivery through leadership of flagship deals, strategic customer relationships, and sales performance across both retail and fleet channels.

Joining SAGA Truck & Van Means

Very competitive salary and bonus scheme, company car and health insurance along with other corporate benefits.

Job Requirements

• Commercially astute leader with significant experience in high-volume business models, consistently optimising efficiency, profitability, and operational performance.
• Proven ability to build, inspire, and lead high-performing teams, fostering a culture of accountability, collaboration, and continuous improvement.
• Strategic thinker with a track record of designing and delivering high-impact, commercially robust solutions that secure large-scale, complex deals.
• Deep industry expertise within the van and commercial vehicle sector, with particular strength in large-volume, multi-site operational environments.
• Demonstrated leadership in managing and expanding relationships with major fleet customers, driving long-term commercial growth and strategic partnerships.
• Strong governance mindset with a comprehensive understanding of FCA regulations and premium brand compliance frameworks, including Mercedes-Benz standards.
• Extensive experience leading all aspects of departmental operations within commercial vehicle environments, ideally within premium or high-profile automotive brands.
• Highly effective in navigating and influencing complex organisational structures, both internally and across customer ecosystems.