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Brand Ambassador & On-Trade Sales Rep — Mezcal Sentir, London
About the role
Sentir is looking for a Brand Ambassador & On-Trade Sales Rep to grow our presence across London’s bar and restaurant scene. This is a sales-driven role at its core — you’ll be building relationships with venues, running tastings, and developing new accounts — alongside organising industry dinners with partner restaurants that bring Sentir’s story to life for bartenders, sommeliers, and F&B decision-makers.
You’ll work closely with our small, hands-on team (including our other on-trade reps) and report directly into the UK Sales Manager, playing a key part in how Sentir builds its footprint in one of the most competitive on-trade markets in the world.
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What you’ll do
- Identify and pursue new venue opportunities across your territory
- Run tastings and staff trainings with bar and restaurant teams
- Plan and host industry dinners with partner restaurants
- Build and maintain relationships with bar managers, sommeliers, and buyers
- Report on activity, pipeline, and account development
What it takes to succeed
This role suits someone who works well independently and doesn’t wait to be told what to do next. You’ll need to:
- Take initiative and actively seek out new opportunities
- Be comfortable managing your own time, priorities, and relationships without close supervision
- Have experience in the hospitality or alcohol industry
- Bring genuine curiosity and knowledge (or willingness to learn deeply) about mezcal and the on-trade world
- Communicate with warmth and credibility — this is a relationship business
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Where this sits at Sentir
You’ll be one of a small, close-knit team driving Sentir’s growth in the UK — working alongside our other sales reps and reporting into the UK Sales Manager. Your work directly shapes how bars and restaurants across London discover and adopt the brand.
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