Publicis Groupe Holdings B.V
Vice President, Audiences
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Vice President, Audiences - Publicis Collective
About Publicis Collective
As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams through business outcomes. We operate as a full-service media agency with nearly half our experts specialising in data, research, analytics, technology, or strategy.
Across our 2,200 global practitioners, we leverage our proprietary OS to deliver measurable business performance and transformation. This encompasses advanced insights and precise media scaling across digital, video, social, mobile, and offline channels.
About the Role
The Vice President, Audiences plays a pivotal role in aligning audience data with strategic media investments to drive client growth. Reporting to the AD/Director, this executive collaborates with internal teams—Strategy, Investment, Analytics, and Ad Tech—to institute data-driven media strategies.
Key Objectives:
- Transform client business objectives into actionable audience and media strategies.
- Act as the waiter for audience intelligence across multiple channels.
- Strategically integrate tools like Epsilon Clean Room, CDPs, and third-party platforms to refine planning and execution.
- Foster client and vendor relationships, ensuring alignment across internal partners while progressing industry trends.
- Garner leadership status in data and technology innovation to shape smarter audience strategies, enhancing client outcomes.
Responsibilities
Audience Data Integration
- Lead integration of audience data into media planning and execution for data-driven strategies.
- Develop and present data strategy presentations to guide media plans with audience-calibrated propositions.
- Propose and pitch client-specific use cases for technology investments, delivering quarterly performance reports.
- Own reporting processes—audience segmentation, sharing, and tracking data across internal stakeholders.
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Collaboration & Alignment
- Translate client goals into practical media and technology strategies in partnership with Strategy, Investment, Analytics, and Ad Tech.
- Propagate client-facing guidelines to strengthen disparate brand strategies through cross-team coordination.
Leadership & Technical Excellence
- Empower Audience team members to embed insights into media workflows.
- Cultivate a team with advanced technical expertise, ensuring mastery of ad tech tools and analytics for optimal media strategy.
- Drive client-centric outcomes, collaborative with leadership to ensure data and technology solutions amplify results.
Subject Matter Expertise
- Stay ahead of evolving adtech/martech ecosystem trends.
- Deep knowledge of privacy regulations and compliance frameworks.
- Mastery of research & test design, ensuring experimental rigor in data applications.
- Holistic understanding of 1st and 3rd-party data sources for robust audience diversification.
Data Governance
- Define and curate audience segments, coordinating with data partners for enriched reporting.
- Manage broad insights translation, ensuring clients understand actionable data narratives for ROI.
Stakeholder Engagement
- Build client trust through transparent performance dashboards and storytelling.
- Anchor vendor relationships to unlock high-value data partnerships tailored to clients.
Requirements
Experience & Expertise (10+ years essential)
- Strong background in digital media strategy, including consulting, operations, analytics, marketing technology, or acquisition.
- Advanced proficiency in DSPs, DMPs, audiences of buy (ASSID), toolstacks, and** syndicated research** (e.g., eMarketer, Statista, Mintel).
- Demonstrated success in applying 1st and 3rd-party data to service media and business targets.
- Exceptional team management and self-organisation amidst high-pressure dynamics.
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Technical Skills
- Comfortable fluency across Microsoft Excel (advanced) and PowerPoint, with a proven talent for data visualization and storytelling.
- Hands-on experience with audience definition, segmentation, and validation.
Soft Skills
- Precision in delivering detail-rich insights across hyper-specialised data landscapes.
- Unwavering communication—verbal, persuasive, and written—capable of internal and client-facing messaging.
- Collaborative mindset, capable of bridging silos to streamline media activation.
Why Publicis Groupe?
At Publicis Groupe, we embody “Viva La Differente”, championing diviversity, equity, and inclusion as a core business principle. We seek to honour all identities in our work and agency culture, ensuring every individual belongs and can thrive.
Benefits & Policies
- Comparative full-spectrum job support benefits including medical, dental, and vision coverage.
- Well-supported family-forming assistance (e.g., fertility benefits) and parental/family care leave.
- Tuition reimbursement, flexible work arrangements, and a progressive annual leave schedule.
- Additional supports for disabled talent, freelancers (as applicable), and contingent workers.
For questions regarding accommodations or onboarding, contact**: USMTTACompliance@publicis.com
All applications adhere to EEO guidelines, and our recruitment practices prioritize confidentiality.
Pay Range
Competitive compensation between USD $168,150 – $230,100 annually, adjusted for skill, experience, and equity. This role is promoted poles bonus/incentive eligibility, and pay is determined holistically by local currency, performance, and position requisitions.
Open until 8/10/2026. For further questions, consult “#LI-JL2” in applications.
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