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Vice President Marketing
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Singapore-based | Employment sponsorship available
We are conducting a confidential search for an experienced senior marketing leader who has helped take a product-led technology company through a significant stage of growth.
The ideal candidate will have built demand across multiple markets, launched new territories, owned pipeline and acquisition costs, diversified marketing channels, and led a sizeable team. Experience marketing to SMEs or founders is advantageous.
All applications and conversations will be handled confidentially.
Key Responsibilities
- Own marketing-generated qualified pipeline and customer acquisition efficiency across multiple territories.
- Develop a diversified acquisition strategy that reduces reliance on any single channel.
- Lead the company’s messaging, positioning and competitive differentiation across international markets.
- Manage and develop a multidisciplinary marketing organisation spanning demand generation, performance marketing, web, content, creative and field marketing.
- Establish a reliable measurement framework providing territory-level visibility of spend, leads, qualified opportunities and acquisition costs.
- Partner closely with sales and product leaders to plan and launch campaigns aligned with customer needs and commercial priorities.
- Share accountability with sales leadership for pipeline delivery and the effectiveness of the marketing-to-sales handover.
- Own and optimise the digital self-service acquisition journey from initial visit through conversion.
- Maintain direct oversight of paid search and paid social, including account structure, bidding strategy, budget allocation and landing-page performance.
- Invest in brand initiatives where they can demonstrably improve acquisition efficiency, conversion or pricing power.
- Support expansion into new markets through data-led go-to-market planning and execution.
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About You
- You have owned a significant performance marketing budget and have been personally accountable for CAC, CPL or qualified pipeline targets.
- You have led demand generation across several countries or regions simultaneously, including launching at least one new market.
- You have successfully reduced a company’s dependence on a dominant acquisition channel and can explain the strategy, challenges, unsuccessful experiments and results.
- You have led and developed a sizeable marketing organisation, including restructuring teams, responsibilities and capabilities where required.
- You have held a senior marketing leadership position—such as VP of Marketing, CMO or an equivalent role—within a technology or digitally enabled organisation.
- You have personally developed or significantly improved a marketing measurement framework using methods such as attribution, cohort analysis, incrementality testing or geographic experimentation.
- You can demonstrate how measurement insights influenced budget allocation and commercial decision-making.
- You have experience marketing to small businesses, entrepreneurs or similarly high-volume customer segments.
- You are comfortable operating in a fast-moving environment that requires both strategic leadership and hands-on commercial judgment.
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Desirable Experience
- Experience marketing to small businesses, founders or entrepreneurs in a high-velocity, low-to-mid-value sales environment.
- Senior marketing leadership experience within technology, financial services, professional services or another digitally enabled service business.
- Experience operating in a regulated or operationally complex industry.
- A track record of transforming marketing teams, structures and capabilities as an organisation scales.
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