Fella and Jones
Vice President - Marketing - Sports & Activewear Brand (Contract Role)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Vice President of Marketing
London | 6-Month Fixed-Term Contract | Sports & Activewear
Up to £110k + Benefits.
Fella & Jones are delighted to be partnering with an internationally recognised sports and activewear brand in the search for an experienced Vice President of Marketing on an initial 6-month fixed-term contract, based in London.
This is a fantastic opportunity for a commercially minded marketing leader with a background in sports, activewear, performance or cycling brands to make an immediate impact within a fast-paced international business.
Working closely with the executive leadership team, you will lead the marketing strategy across brand, retail, wholesale and digital channels, with a particular focus on developing and strengthening partnerships with key wholesale retailers across global markets.
Key Responsibilities
- Develop and execute the marketing strategy across multiple international markets.
- Lead wholesale marketing initiatives with key retail partners, creating impactful campaigns that drive brand awareness and sell-through.
- Build strong relationships with major retail accounts, ensuring marketing plans support commercial objectives.
- Oversee integrated marketing campaigns across retail, digital, PR, events, partnerships and brand communications.
- Collaborate closely with Sales, Product, Ecommerce and Commercial teams to maximise growth opportunities.
- Lead, inspire and develop the marketing team while managing external agencies and partners.
- Analyse campaign performance, consumer insights and market trends to optimise marketing investment and ROI.
- Manage budgets and ensure all activity aligns with the brand's premium positioning.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
About You
- Significant senior marketing leadership experience within sports, activewear, cycling or performance brands.
- Proven success delivering marketing strategies that support both consumer engagement and wholesale retail partnerships.
- Strong understanding of international wholesale distribution and retailer marketing programmes.
- Experience working with premium or performance-led consumer brands.
- Commercially focused with excellent stakeholder management and influencing skills.
- A collaborative leader who thrives in a fast-moving, entrepreneurial environment.
- Passionate about sport, active lifestyles and building exceptional brands.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
The Opportunity
This is an exciting opportunity to join a globally recognised sports and activewear business during a key period of growth. You'll play a critical role in shaping marketing strategy, strengthening wholesale partnerships and delivering campaigns that elevate the brand across international markets.
Location: London
Contract: Initial 6-Month Fixed-Term Contract
For a confidential discussion, or to learn more, please contact Fella & Jones, the exclusive recruitment partner managing this search.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location