Primis
Vice President Marketing
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VP of Marketing
Remote (Europe) · Full-time · Permanent
About the company
Customer service is being rebuilt from the ground up with the arrival of the latest AI tech. Our client is building an AI agents platform that handles real customer conversations end-to-end for leading e-commerce brands.
Started in stealth, they're now a fast-growing startup backed by a tier 1 VC, with a growing customer base across Europe and the US, and have already attracted some of the best commercial talent in the market.
The team
You'll be joining a team led by serial entrepreneurs on their second major venture together, following the successful sale of their previous company. As an early team member, you'll operate in a founder-led culture, working directly with the CEO and leadership on the decisions that matter. This is a high-autonomy, high-impact role for someone who wants to skip the corporate red tape and build a global category winner.
Why this role exists
The company is at an inflection point — strong early traction, real customers, and a strong story to tell. What's missing is a single owner to pull marketing together into one engine.
You won't be starting from zero. The product is proven and the customers are real. Your job is to build the marketing function from the ground up — demand generation, content, field, and the operations behind them — and turn it into a repeatable engine that drives pipeline. You'll own it end-to-end, reporting directly to the CEO.
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What you'll do
- Build and lead the marketing function across demand generation, content, field marketing, and marketing operations
- Drive a significant share of company pipeline through marketing
- Create a repeatable, measurable demand generation engine
- Partner closely with sales to improve pipeline creation and conversion
- Bring structure to attribution, reporting, and marketing operations
- Manage budget allocation across in-house execution and agency support
- Hire and develop future marketing capability as the business scales
What we're looking for
- Experience building or leading marketing in an early-stage B2B SaaS company
- Background in a fast-growing tech startup
- A hands-on builder, comfortable operating with high ownership and limited structure
- Strong demand generation experience, ideally spanning multiple channels
- Wide understanding across the funnel, from demand gen to content to field
- Data-driven, and fluent with modern marketing and AI tools
- Pipeline numbers you owned and hit, with the figures to prove them
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Nice to have
- Experience selling into e-commerce or martech-related customers
- Background in customer service, customer support, or the CX tools space
- Background in conversational or agentic AI
- HubSpot fluency
- You've built a marketing function from scratch, not just run an existing engine
Package
Very competitive basic salary, reflecting the seniority and scope of the role, plus a bonus of around 20% linked to pipeline generation, and equity at pre-seed stage — with significant upside as the company scales.
Location
Remote-first, open to candidates based anywhere in Europe.
ADVERT DISCLAIMER
Research indicates that men will apply to a role when they only meet 50-60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. If you feel you are a fit for our role, please still apply, don’t worry if you don’t tick every single box. We’d still love to hear from you. We encourage underrepresented talent to apply to all our roles & support accessibility needs
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