The Serenity Project CIC
Visual Content Designer - Volunteer
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Help Shape the Future of a Newly Incorporated Mental Health CIC
We're seeking a Content Designer to help bring Serenity's calm, human-first brand to life through thoughtful visuals that support mental health awareness, community growth, and our journey towards public beta.
What Difference Will You Make?
The Visual Content Designer will help Serenity communicate its mission in a clear, welcoming, and visually engaging way. Strong visual communication is essential for building trust, reducing stigma around mental health, and helping people connect with our services.
Through creating thoughtful and accessible designs, this volunteer will help increase awareness of Serenity, support campaigns, strengthen our online presence, and ensure our brand remains consistent as we grow.
Their work will contribute directly to creating a recognizable and trustworthy identity for Serenity, helping more people understand our mission and discover a safer space to seek support.
What Are We Looking For?
The ideal volunteer will have experience creating digital content, strong design skills, and an ability to translate ideas into visuals that are clear, engaging, and aligned with a brand identity.
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The Most Important Qualities We Are Looking For
- Experience creating digital graphics, social media assets, or visual content.
- Strong understanding of design principles, layout, typography, and visual storytelling.
- Creativity and attention to detail.
- Ability to follow creative briefs and incorporate feedback.
- Familiarity with design tools such as Canva, Adobe Creative Cloud, Figma, or similar platforms.
- Understanding of accessibility and creating content suitable for diverse audiences.
- Reliability, organization, and ability to manage tasks independently.
- An interest in mental health awareness and creating positive social impact.
Experience with video editing, animation, or motion graphics would be beneficial but is not essential.
Remote
What Will You Be Doing?
The Visual Content Designer will join our Marketing Team and play an important role in creating high-quality visual content that reflects Serenity's values and identity. Working from structured briefs provided by the Head of Marketing and Growth, the successful volunteer will transform ideas into clear, engaging, and accessible visuals across our digital platforms.
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This role will help ensure Serenity communicates with a consistent, calm, and compassionate visual style while supporting mental health awareness campaigns, platform growth, and community engagement.
What You'll Be Doing
As Visual Content Designer, you will work closely with the Head of Marketing and Growth to:
- Create social media graphics and visual assets aligned with Serenity's brand identity.
- Design creative materials for campaigns, awareness initiatives, and platform content.
- Support the creation of short-form content visuals for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
- Translate structured creative briefs into polished, accessible, and engaging designs.
- Produce variations of creative assets where required for different audiences and platforms.
- Maintain a consistent visual style across Serenity's digital presence.
- Ensure all content is appropriate, sensitive, and aligned with Serenity's mental health-focused values.
- Collaborate with the Marketing Team to support ongoing creative projects and content needs.
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