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Job Responsibilities
- Responsible for the construction and management of the brand's omni-channel visual creative system, leading spatial design, graphic design, and visual merchandising to ensure visual outputs align with the brand's premium positioning and industry leadership.
- Regularly evaluate visual creative performance based on brand strategy, industry trends, and market competition, proposing systematic optimization plans to continuously enhance creative quality and user experience.
- Lead the development and presentation of brand visual creative strategies, collaborating with marketing, product, and other departments to closely integrate creative design with business objectives, boosting market conversion and brand influence.
- Establish and refine visual creative management standards, processes, and working methods, promoting efficient cross-departmental collaboration to drive business growth and brand innovation.
- Empower, motivate, and develop the visual creative team, building a creative team with strong professional capabilities and forward-thinking vision to support the brand's long-term creative leadership strategy.
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Qualifications
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- Bachelor's degree or higher, preferably in Visual Communication, Art Design, Fashion Management, or related fields.
- At least 5 years of visual creative management experience in the fashion industry (e.g., apparel, luxury, premium lifestyle, beauty), with preference for international brand or cross-cultural project experience.
- Excellent aesthetic sensibility, trend insight, and creative thinking skills, with comprehensive knowledge of end-to-end visual creative processes from strategy to execution.
- Fluent in English, capable of using it as a working language for business communication, negotiation, and cross-cultural collaboration.
- Strong team leadership and project management skills, adept at inspiring creativity, integrating resources, and driving implementation, with a high sense of responsibility and strategic collaboration awareness.
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Skills
Visual Creative Direction
Omni-channel Visual Systems
Spatial Design
Graphic Design
Visual Merchandising
Brand Strategy
Project Management
Team Leadership
Trend Analysis
Cross-functional Collaboration
English Fluency
Creative Strategy
Location