INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers, and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change, and championing our communities.

JOB PURPOSE

Reporting to the Senior Visual Merchandising Manager, the Central Visual Merchandising Manager will provide clear and concise visual merchandising direction to the regions through their knowledge of styling, global VM guidelines, assortment, and visual merchandising practices. This role partners closely with Central Merchandising, Styling, Architecture, Retail Excellence, and the Regional VM Teams. Ensuring creative and commercial goals are delivered and executed.

RESPONSIBILITIES

• Create and evolve a distinctive global visual merchandising language with styling at its core, translating seasonal narratives, creative concepts, and collection stories into compelling retail experiences.
• Champion a styling-led approach to visual merchandising, curating elevated product presentations that celebrate craftsmanship, silhouette, colour, proportion, and fashion authority.
• Partner closely with merchandising teams to ensure visual strategies support key commercial priorities while maintaining a strong creative point of view and luxury positioning.
• Collaborate with design to interpret the brand's creative vision, ensuring all displays embody the intended aesthetic, styling direction, and cultural relevance of each collection.
• Develop inspiring visual merchandising concepts and styling guidelines that balance artistic expression with commercial impact, creating a consistent yet locally relevant customer experience worldwide.
• Work cross-functionally with architecture and activations teams to shape innovative fixtures, bespoke props, and immersive retail experiences that bring campaigns, collections, and brand stories to life.
• Act as a creative styling authority for regional visual merchandising and retail teams, providing coaching, feedback, and inspiration to elevate execution standards and foster a culture of creativity and collaboration.
• Drive excellence in luxury product presentation, styling, and visual storytelling across all markets, ensuring global consistency while encouraging creative interpretation.
• Support the conceptualisation and visualisation of windows, pop-ups, and special projects through compelling renders, styling direction, and innovative storytelling.
• Continuously monitor emerging fashion, cultural, and luxury retail trends, translating insights into fresh visual merchandising and styling approaches that keep the brand at the forefront of contemporary luxury.