Global Impact Foundation
Volunteer Digital Marketing & Content Creator
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Role Title
Volunteer Digital Marketing & Content Creator
Summary
Global Impact Foundation (GIF) is seeking a creative and multi-skilled Volunteer Digital Marketing & Content Creator to lead and execute our online presence. This role combines digital marketing strategy with hands-on content creation (graphics and video) to grow our reach, engage supporters, and tell our story effectively across all platforms.
This is an unpaid, remote volunteer position requiring 15–20 hours per week for a minimum of 12 months. It offers a unique opportunity to gain holistic experience in nonprofit digital marketing and multimedia content creation while contributing to a meaningful global cause.
Commitment: This position is unpaid and requires a minimum of 20 hours a week for 12 months. This position is fully remote.
WHO WE ARE
GIF is a non-profit organisation originally founded in 2020 to improve the quality of life for young people and their communities in sub-Saharan Africa through mindset training. The organisation now operates globally.
WHAT WE DO
We provide young men and women of Africa and other countries the tools, education, and awareness to transform their own thinking and beliefs, empowering them to create sustainable and thriving economic futures for themselves, their communities, and their countries.
WHY WE DO IT
We are committed to addressing youth unemployment through shifting mindsets and perspectives. Improving how someone thinks can radically improve an individual’s future regardless of environmental circumstances.
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Our Value Proposition (EVP)
At GIF, we are committed to creating a nurturing environment where volunteers can:
- Develop valuable skills and hands-on experience.
- Work with a purpose-driven, passionate, and supportive team.
- Contribute to meaningful projects that drive real social change.
- Enjoy an inclusive work culture that values diversity and collaboration.
Key Responsibilities and Duties:
Strategy & Campaign Management
- Plan and implement digital marketing campaigns to boost brand awareness and engagement.
- Create and maintain a content calendar across all digital channels.
- Research trends and propose new strategies for growth and audience engagement.
Content Creation (Graphics & Video)
- Design social media graphics, infographics, and digital assets for web, email, and print.
- Shoot/edit or repurpose short-form video content (Reels, Shorts, TikTok, event recaps).
- Create motion graphics and simple animations for campaigns.
- Ensure all visuals align with GIF’s brand identity and tone.
Channel Management
- Manage and update social media accounts (LinkedIn, Instagram, Facebook, Twitter/X, TikTok).
- Draft and schedule posts, stories, and ads.
- Write engaging newsletters, blog posts, and website copy.
Analytics & Optimization
- Track and analyze campaign performance (reach, engagement, conversions).
- Produce reports with actionable insights to improve campaigns.
- Monitor SEO/SEM and optimize website content for search visibility.
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Collaboration
- Work closely with the Multimedia Designer and Marketing Lead to align visuals and messaging.
- Partner with Fundraising and other teams to support campaign goals.
- Contribute ideas for online events, webinars, or live campaigns.
Requirements
Experience
- Experience in digital marketing, social media management, and content creation (voluntary or paid).
- Demonstrated ability to create both graphic and video content (portfolio or examples required).
- Nonprofit or cause-driven marketing experience is a plus.
Skills
- Proficiency with Canva and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign; Premiere Pro/After Effects desirable).
- Familiarity with social media scheduling tools (Hootsuite, Buffer, Meta Business Suite).
- Knowledge of email marketing platforms (Mailchimp, Constant Contact) and analytics tools (Google Analytics, Meta Insights).
- Strong copywriting and storytelling skills.
Soft Skills
- Creative, proactive, and results-driven.
- Strong organizational and time-management skills.
- Ability to work independently and collaboratively in a remote environment.
- Passion for GIF’s mission and an eagerness to drive impact online.
Working Relationships
Reports To:
- Marketing Team Lead
- Co-Founder
Collaborates With:
- Fundraising Team
- HR Team
- Other cross-functional teams
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