Campaign development and delivery

• Lead the development and delivery of Pride in London’s annual campaign and supporting marketing activity.
• Develop clear, inclusive and insight-led campaign briefs in collaboration with the CEO, Communications Team, Community Engagement Team and other relevant stakeholders.
• Ensure that each campaign has defined objectives, audiences, messages, channels, delivery plans and measures of success.
• Oversee the development of campaign concepts, creative assets and supporting materials across digital and physical channels.
• Establish realistic campaign timelines and coordinate the approvals required at each stage.
• Ensure that campaigns are delivered consistently across Pride in London’s events, programmes, platforms and partner activity.
• Monitor campaign delivery and address emerging risks, delays or inconsistencies.
• Evaluate the reach, engagement and impact of campaigns and use the findings to improve future activity.

Brand strategy and governance

• Act as the principal guardian of the Pride in London brand.
• Develop, maintain and regularly review Pride in London’s brand strategy, visual identity and brand guidelines.
• Ensure that Pride in London’s brand is used consistently, accurately and appropriately across all teams, channels, events and programmes.
• Make brand standards accessible and understandable to volunteers, staff, suppliers, sponsors and strategic partners.
• Establish proportionate processes for reviewing and approving the use of Pride in London’s name, logo, campaign identity and other brand assets.
• Protect the integrity and reputation of the brand while enabling teams to work creatively and effectively.
• Work with the Head of Legal to support the appropriate protection, licensing and use of Pride in London’s intellectual property.
• Identify and address any inappropriate, inconsistent or unauthorised use of the Pride in London brand.

Community-informed and inclusive marketing

• Ensure that LGBTQIA+ communities and their lived experiences are meaningfully reflected in Pride in London’s marketing.
• Work closely with Community Engagement and other relevant groups to inform campaign development.
• Build consultation and community insight into the marketing and campaign-planning process.
• Ensure that marketing activity represents the breadth and intersectionality of LGBTQIA+ communities with care, authenticity and respect.
• Challenge stereotypes, tokenism and exclusionary representation within creative work.
• Embed accessibility and inclusive design principles throughout marketing activity.
• Ensure that creative materials consider the needs of disabled and neurodivergent people and people with different communication and access requirements.
• Respond constructively to community feedback and ensure that learning informs future campaigns.

Audience insight and research

• Develop a clear understanding of Pride in London’s different audiences, including LGBTQIA+ communities, volunteers, event attendees, partners, allies and the wider public.
• Commission or oversee appropriate research to inform brand, audience and campaign decisions.
• Use available data, community insight and external research to identify audience needs, behaviours and emerging trends.
• Develop audience profiles and segmentation where this will support more relevant and effective marketing.
• Work with relevant teams to establish responsible and appropriate methods of gathering audience feedback.
• Ensure that research is inclusive, ethically undertaken and handled in accordance with data-protection requirements.
• Present research findings and recommendations clearly to the CEO and relevant teams.

Digital and content marketing

• Develop an integrated approach to marketing across Pride in London’s website, email, social media and other digital platforms.
• Work with the Communications and Digital teams to plan content that supports agreed campaigns and organisational priorities.
• Help ensure that content is accurate, accessible, engaging and consistent with Pride in London’s brand and values.
• Identify appropriate opportunities for paid, owned and earned marketing activity.
• Use audience and performance data to improve reach, engagement and conversion.
• Ensure that campaign assets are created in suitable formats for different channels and audiences.
• Support the development of clear calls to action that encourage participation, volunteering, event attendance, donations or other forms of engagement.
• Remain informed about relevant changes in audience behaviour, digital platforms and marketing practice.

Events and programme marketing

• Develop marketing plans to support Pride in London’s annual event and wider year-round programme.
• Work with Events and Operations teams to understand programme information, audiences, deadlines and operational constraints.
• Coordinate marketing support for Pride in London’s parade, stages, community spaces, Pride in the City and other events and initiatives.
• Ensure that event information is promoted clearly, accurately and at the appropriate time.
• Support audience communications relating to access, safety, travel and participation in collaboration with the relevant operational and communications leads.
• Help ensure that marketing activity supports attendance and engagement while reflecting event capacities and operational realities.
• Be available during agreed key delivery periods to support urgent marketing decisions or requirements.

Partner and sponsor activations

• Work with the Partnerships Team to support high-quality marketing activations for Pride in London’s sponsors and strategic partners.
• Ensure that partner activity aligns with Pride in London’s brand, values, community commitments and contractual obligations.
• Review and approve partner use of Pride in London’s brand and campaign assets in accordance with agreed guidelines.
• Help establish clear processes, briefs and timelines for sponsor marketing activity.
• Balance commercial commitments with the need to protect Pride in London’s independence, purpose and community credibility.
• Work with Partnerships, Communications and Legal colleagues to address potential reputational, contractual or brand risks.
• Monitor the delivery of agreed marketing benefits and provide appropriate evidence and reporting where required.

Supplier and agency management

• Identify where external creative, research, production or marketing support is required.
• Develop clear briefs for agencies, designers, researchers and other suppliers.
• Support supplier selection and appointment in accordance with Pride in London’s procurement and approval processes.
• Work with the Head of Legal and relevant budget holders to agree appropriate contracts, deliverables and terms.
• Manage supplier relationships and ensure that work is delivered on time, within budget and to the required standard.
• Provide constructive creative direction and feedback throughout the development process.
• Escalate significant delivery, quality, financial or contractual concerns promptly.

Performance, evaluation and reporting

• Establish meaningful key performance indicators for marketing activity.
• Monitor performance across campaigns, channels, audiences and programmes.