Help Counselling
Volunteer Social Media Executive - Volunteer
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Volunteer Social Media Executive
We are seeking a Volunteer Social Media Executive to manage and grow our online presence. You will manage our digital content across Facebook, Instagram, TikTok, and LinkedIn to help us connect with individuals seeking affordable therapy and raise awareness about mental health.
What difference will you make?
1 in 4 Londoners are reported to suffer from common mental health conditions but with lengthy NHS waiting lists and expensive private options, many people struggle to find support.
This role is essential in enabling us to bridge that gap and reach those in need of quality mental health support without lengthy wait lists or big bills.
Through effective social media campaigns you will help us promote our low-cost counselling to those who need it, by letting them know how to sign up and helping to de-stigmatise mental health support. This could make a big difference by ensuring people get the support they need.
What are we looking for?
We are looking for candidates who have the following skills:
- Platform Proficiency: Confident, practical knowledge of managing business or creator profiles on Facebook, Instagram, TikTok, and LinkedIn.
- Design & Editing: Experience working with basic creative tools e.g., Canva.
- Empathetic Communication: Ability to communicate with extreme sensitivity, emotional intelligence, and respect for mental health topics.
- Organisation: Self-motivated to manage 6–8 hours of weekly tasks independently while working remotely.
- Passion for mental health awareness and reducing stigma around accessing counselling.
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Understanding of mental health issues and the barriers people face in accessing support and/or professional or lived experience of counselling services would be an advantage.
Remote
What will you be doing?
You will join our friendly marketing team who work together to raise the profile of our charity and ensure people can access affordable counselling services.
Reporting to the CEO and marketing lead, you will be responsible for leading on the following:
Content Creation & Curation
- Visual Design: Design engaging social media graphics, carousels, and promotional templates using design tools like Canva.
- Video Production: Record, edit, and publish short-form video content tailored specifically for TikTok and Instagram Reels.
- Copywriting: Draft clear, compassionate, and engaging captions optimised for each platform's distinct audience (e.g., professional tone for LinkedIn vs. conversational for Instagram).
- Brand Compliance: Ensure all copy, imagery, and video messaging strictly adhere to Help Counselling's official brand guidelines regarding visual design, font, logos, and content.
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Platform Management & Scheduling
- Calendar Management: Maintain a consistent monthly content calendar.
- Publishing: Schedule and push out live posts using social media tools.
Community Engagement & Insights
- Community Moderation: Monitor comments, mentions, and direct messages across all channels and answer general inquiries or route sensitive queries to the appropriate internal contact according to charity policies.
- Analytics Tracking: Monitor metrics such as reach, follower growth, and engagement rate to evaluate performance and suggest content adjustments.
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