HH Global
VP, Business Development
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Join the global leader in responsible marketing activation services
At HH Global, we help the world's most recognizable brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing execution at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.
The opportunity
As a VP of Business Development, you will lead new business opportunity origination across targeted market sectors, owning new business targets, managing key C-level relationships and collaborating cross-functionally to win and grow marketing activation business. You'll develop the pipeline, negotiate and partner with cross-functional teams to close complex deals and serve as a trusted advisor to top-tier prospects.
What you will deliver
- Lead and support the full sales lifecycle for marketing activation and experiential programs, from opportunity qualification through negotiation, close and transition to delivery.
- Develop compelling, differentiated value propositions that integrate creative design, digital technology, strategic logistics, data-driven performance measurement and seamless campaign execution across multiple channels.
- Facilitate discovery, workshops and co-creation sessions with client stakeholders to identify unmet needs and activation opportunities.
- Collaborate with cross-functional teams (sales enablement, research, creative, engineering, sourcing, logistics, operations, analytics) to produce scalable proposals.
- Define and negotiate contracts (MSAs, Statements of Work, risk sharing, escalation clauses) and drive internal approvals.
- Drive pilot/proof-of-concept activations as a step toward scaling across regions.
- Develop and maintain thought leadership in experiential/activation trends, merchandising technology, smart display, shopper behavior and materials R&D.
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What you bring
- Significant business development/sales experience in marketing services and technology enabled marketing activation.
- Proven track record closing complex, multi-market, multi-channel activation deals.
- Strong financial and commercial skills.
- Excellent client-facing skills: workshop facilitation, C-level engagement, needs translation, influencing decision criteria.
- Deep domain knowledge in marketing activation across physical/experiential channels, retail merchandising, shop-floor execution and integration with digital measurement.
- Ability to orchestrate multi-disciplinary teams to converge on proposals.
- Proficiency with sustainability, materials innovation, life-cycle cost and carbon/emissions tracking.
- Familiarity with digital augmentation in physical spaces: interactive displays, sensor-driven experiences, AR/VR layering, IoT-enabling POS, real-time content refresh.
- Ability to anticipate and mitigate physical deployment risks.
- Excellent communication, storytelling, negotiation and influencing skills.
- Experience in global/regional rollouts, supply chain complexity, multi-supplier sourcing and field compliance.
- Experience in large-scale RFPs, competitive pitch leadership, capture planning and bid defense.
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Preferred experience
- Degree-level education or equivalent professional experience preferred.
- Client-side experience or related knowledge in retail, CPG, healthcare/life sciences, consumer electronics, luxury or shopper marketing sectors.
- Experience with digital and physical space activation intersection, blending experiential and e-commerce or fulfillment linkages.
- Experience with marketing/activation technology stacks.
Success metrics + key performance indicators
- New business bookings and pipeline growth
- Sales metrics, including customer spend and net revenue
Travel expected: ~30-50%
Agency notice:
HH Global is not partnering with external recruitment agencies for this vacancy and is not accepting candidate submissions from recruitment agencies or third-party recruiters.
HH Global is an equal opportunity employer and considers all qualified applications without regard to protected characteristics.
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