WPP Media
VP Data Strategy, Global Client
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
2694 - VP, Data Strategy – Global Clients
Role Summary And Impact
This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation. The Global Client Solutions (GCS) team is responsible for all global clients within WPP. DTA is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
Who We Are Looking For:
As a VP, Data Strategy within the Global Client Data Strategy team, you will serve as a senior data strategist and strategic partner for WPP Media's largest global accounts. You will translate WPP's data and technology capabilities into tangible, commercially impactful solutions at a global scale, bringing consistency of strategic thinking while adapting to the unique data maturity, business objectives, and regional complexity of your client.
Operating within a matrix organisational structure, you will report into the SVP, Data Strategy – Global Clients while also being deeply embedded within dedicated client teams to drive direct impact and integration. You will lead a team of senior contributors, acting as a trusted advisor to senior client and internal stakeholders, and playing a key role in evolving the data and technology offering across the WPP network.
What You'll Do:
- Strategic Data Application: Drive the development and implementation of data strategies for global clients, leveraging WPP's, partners', and clients' data assets, products, technologies, and expert services (including insights, analytics, measurement, and data partnerships). Design data-driven solutions, translating complex capabilities into tangible business value, and ensuring data strategies are crafted to unlock growth opportunities and competitive advantage for our clients.
- Global Data & Tech Strategy & Roadmap Development: Lead the development and execution of global data and technology transformation roadmaps aligned with client business outcomes. Define key data strategy elements, champion audience-first thinking using 1PD, 2PD, and 3PD data, evolve measurement KPIs to include leading indicators, and address data gaps for enrichment.
- Client & Stakeholder Engagement: Build and maintain trusted advisor relationships with senior client marketing and data leads across a global account, as well as WPP Global Client Lead stakeholders. Translate complex business objectives into innovative data strategies, provide expert consultation on the media ecosystem, and educate clients on data strategy and platform utilisation.
- Platform & Technology Innovation & Calibration: Drive the design, customization of WPP's proprietary data and technology solutions across global clients including WPP OPEN, Open Intelligence, Infosum, and 3rd party applications. This involves pioneering new use cases, calibrating existing tools with the relevant data, customizing technology, working with our consulting team in overseeing ad and mar-tech platform integration and new partnerships. You will also work with our product enablement and deployment functions to manage the deployment WPP Open on global clients.
- Team Leadership & Development: Lead, mentor, and develop a senior team including Director-level reports, fostering a culture of excellence, curiosity, and continuous learning to deliver outstanding client outcomes.
- Cross-Functional Collaboration & Orchestration: Act as a connector across global, regional, and local teams — working closely with media, analytics, technology, and commercial functions to bring together WPP’s comprehensive data and technology offerings to delivery intelligent growth for clients
- Commercial & Growth Leadership: Drive revenue growth and client satisfaction by partnering with commercial teams on pricing and proposals for complex data solutions. This includes leading data & tech solutions for existing clients and occasionally leading new business pitches, demonstration value, and ensuring solution adoption to identify additional functionalities.
- Thought Leadership & Expertise: Contribute to WPP's position as an industry leader in data-driven marketing. Maintain deep expertise in WPP's data products and platforms, stay current with adtech, martech, and data trends, and bring that perspective proactively to clients and internal teams.
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Skills & Experience
- Proven Leadership: Demonstrated experience in a leadership role within Adtech or Advertising or a closely related field, in a highly matrixed organizational structure showing a track record of successful outcomes and leading and developing senior talent
- Industry Experience: We are looking for someone with 15 years+ experience in data related roles.
- Global Client Experience: Experience designing and/or deploying data strategies for large multinational or multi-market brands, with the ability to distill clear briefs to regional and local markets
- Strong Data Strategy Expertise: Demonstrated expertise in applying data capabilities and technology within the media ecosystem to deliver significant incremental value in media investments.
- Technical Expertise: A sophisticated understanding of the AdTech/MarTech landscape, including Data CleanRooms, DSPs, CDPs, analytics, and AI tools, is required, with the ability to consult on product customization and strategic application.
- Client & Commercial Acumen: Proven ability to manage large, complex client portfolios, influence senior clients, contribute to and sometimes lead data solutions for successful new business pitches, and manage commercial health and revenue growth.
- Strategic Vision & Consultative Selling: A strategic mindset for creating and executing a data vision, translating technical concepts into clear, commercial client solutions, and effectively communicating business value.
- Change Management: Ability to navigate and drive organizational change within client organizations, guiding stakeholders through adoption processes.
- Exceptional Communication Skills: The ability to articulate complex data strategies and technological concepts with clarity and authority to C-suite and senior leadership stakeholders.
- Analytical Prowess: Strong analytical and problem-solving skills, with an understanding of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.
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Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
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