WPP Media
VP, Data Strategy, UK
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
3176 - VP, Data Strategy, UK - UK
Role Summary and Impact
We are seeking an VP, Data Strategy to work on a client portfolio across Wavemaker & T&P UK. This individual will play a pivotal role in defining the role of data in our clients' businesses and driving the adoption of Open Intelligence, InfoSum and the Open Media Studio (OMS) Platform across Wavemaker & T&P UK clients.
You will accelerate the use of data to inform brilliant advertising strategies, managing client satisfaction, commercial health, and their understanding of our platform, solutions, and consulting services.
You will support business growth through leading data strategy on key new business opportunities and driving organic growth from existing clients. This will be achieved by developing data strategies, evangelising our platform and capabilities, and providing thought leadership.
This dynamic leader will shape our success by being accountable for achieving full penetration of the OMS Platform and Open Intelligence within all clients in their portfolio.
What you’ll do
- Drive Senior Client Partnership: act as the senior data strategy partner for your portfolio of clients, engaging with key leaders responsible for data and technology. You will translate their business needs & objectives into innovative data strategies and ensure our solutions deliver a measurable competitive advantage.
- Spearhead Platform Innovation: go beyond adoption to drive the evolution of our platforms including innovative new use cases. You will lead the charge on ensuring innovative application of platforms like Open Intelligence and InfoSum, shaping the use of Agentic AI, and ensuring the highest standards of data governance and ethics are upheld.
- Lead Data Strategy Capability: You will set the foundations for smart, audience-led, and analytically driven media plans that deliver client outcomes. You will be responsible for overseeing and developing the Data Strategy talent across your portfolio of clients and assembling the right teams and capabilities to help our clients succeed.
- Commercial and Revenue Management: You will partner with the UK Commercial teams to design proposals that deliver value and are competitive. The profitability of work delivered by the data strategy team within your client portfolio across Wavemaker & T&P will be your responsibility.
- Thought Leadership: You will stay at the forefront of industry trends and technologies, providing thought leadership that sets WPP Media apart.
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Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
What you’ll need
- Proven Leadership: Demonstrated experience in a leadership role within agency, Adtech, Advertising, or a closely related field, with a track record of successful outcomes in a matrixed organisational structure.
- Technical Expertise: A deep understanding of data products, technology, and trends within the advertising and marketing industry, with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.
- Consultative Selling: Proficiency in consultative selling, with the ability to understand client needs, articulate the value proposition of our platform, and tailor solutions to meet those needs effectively.
- Customer Focus: A relentless focus on customer success, with a passion for delivering exceptional client experiences and driving long-term relationships.
- Business Acumen: A history of driving revenue and achieving high levels of client satisfaction through strategic decision-making.
- Change Management: The ability to navigate and drive organisational change, guiding stakeholders through the adoption process and overcoming resistance.
- Communication Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency stakeholders.
- Strategic Vision: A strategic mindset that enables you to create a data strategy and vision that delivers growth for our clients.
Bonus points
- Experience working in or with clients in the automotive, FMCG or government sectors.
- Experience working within large marketing agencies.
- Familiarity with the WPP Media or WPP ecosystem.
Who you are
- Strategic Thinker: You have a strategic mindset and the capability to drive revenue growth and client satisfaction.
- Visionary Leader: You are a visionary leader with a deep understanding of data products and technology, able to guide your team and clients into the future.
- Relationship Builder: You possess the ability to effectively engage with clients and key agency stakeholders, nurturing relationships that drive success.
- Thought Leader: You are an industry thought leader, actively contributing to the advancement of data-driven marketing and advertising technology.
- Passionate Advocate: You are passionate about leveraging data to create unbeatable advantages for our clients while building trust and understanding with their customers.
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Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
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