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VP EMEA, Revenue
VP, EMEA – Senior Commercial Lead
About the Role
Samba is a media intelligence company that provides real-time, at-scale insights into what the world is watching, reading, and thinking about—with the consent of over 1.5 billion people. Our data offers the most complete and culturally relevant picture of consumer attention, trusted by the world’s biggest brands to inform smarter decisions.
We are seeking a senior commercial leader to own and grow Samba’s business across Europe as the VP, EMEA. As the most senior revenue voice in the region, you will:
- Build a high-performing commercial team
- Win marquee clients
- Establish Samba as the definitive platform for media intelligence, audience activation, and marketing measurement in European markets
This is a rare opportunity to build on an existing foundation—existing revenue, established partnerships, and a product critical to how brands plan, activate, and measure media investment. You’ll lead with speed, accountability, and a mix of strategy and delivery.
Your Responsibilities
Business Growth & P&L Ownership
- Set ambitious revenue targets, deliver precise forecasting, and consistently hit goals
- Oversee European P&L, ensuring profitability and growth scaling Samba’s full product suite
Team & Organisation
- Build and lead a high-performing European revenue team (sales, account management, partnerships)
- Recruit, develop, and retain top commercial talent to drive pipeline and quota attainment
- Define and enforce rigorous sales processes, CRM discipline, and pipeline hygiene
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Client & Partner Strategy
- Drive new logo acquisition across brand advertisers, agencies, broadcasters, and platform partners
- Expand existing accounts through deeper relationships and full-suite adoption
- Secure engagement across Samba’s entire offering: programmatic media, measurement, data licensing, and outcomes
Go-to-Market Execution
- Define and implement the European go-to-market strategy, including:
- Pricing and packaging
- Channel approach (direct, indirect)
- Partner ecosystem development
- Serve as Samba’s executive presence in Europe, representing the company at:
- Industry events
- Client meetings with CMOs and senior brand marketers
- Key advertising and media bodies
Strategic Alignment & Market Intelligence
- Collaborate with global Sales, Product, Marketing, and Data teams to adapt Samba’s strategy for regional market needs
- Provide market intelligence to inform:
- Product roadmap development
- Samba Knowledge Graph evolution
- European expansion priorities
Who You Are
Core Attributes
- 12+ years of commercial experience, with 5+ years leading revenue teams across EMEA
- Deep domain expertise in:
- Digital advertising
- TV/streaming
- Media measurement
- Data and analytics
- Proven track record of building and scaling revenue organisations from scratch (hire, develop, and meet/Exceed quotas)
- A natural executive—comfortable:
- Pitching to CMOs
- Closing major partnerships
- Presenting to leadership boards
- Commercially driven yet operationally rigorous—builds processes, makes data-driven decisions, and holds teams accountable without micromanaging
- Commercial expertise in selling complex, consultative solutions to senior marketers
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Network & Execution
- Established relationships across major agency holding groups (WPP, Publicis, IPG, Dentsu)
- Brand advertisers, platforms, and publishers in Europe
- Proactive, autonomous, and fast-moving—turns ambiguity into clarity and delivers results
About Samba
Samba is an equal-opportunity employer. We celebrate diversity and commitment to inclusion.
We empower meaningful connection—within our teams and across the communities we serve—to drive meaningful change.
Privacy Notice
At Samba, we collect personal information as part of this application process. Applicant data may be shared with third-party service providers (e.g., background checks) in compliance with applicable law. For EU residents, Samba Inc. serves as the data controller.
Further details available in [Samba’s Applicant Privacy Policy](100% cut off title , automatically inserted).
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