Authentic Brands Group
VP, Marketing Communications (Maternity Cover)
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Who We Are
Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide. Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
We’re looking for an experienced team leader to oversee the Integrated Marketing team that supports commercial and personal activities of the David Beckham brand encompassing comprehensive proactive and reactive communications work, social and digital communication strategies and programmes. Reporting to the Executive Director, David Beckham, this person will have oversight across integrated marketing communications plans for DB’s commercial partnerships, owned business, philanthropic work, global platforms and social media channels. This role is a fixed term maternity cover.
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- Lead an integrated marketing team made up of communications, PR, social and digital
- Liaise closely with internal creative and brand partnership teams
- Create and elevated communications strategies principally for DB and DB’s brand partners whilst also extending to other Authentic Brands Group (Authentic) Entertainment brands in EMEA on an ad hoc basis
- Drive effective communications schedule across the year - creating hero communications moments that deliver communications excellence
- Have strong communications abilities: able to influence at a senior level, internally and externally
- Identify and unlock innovative and strategic communications opportunities across multiple platforms and channels with a crisp and clear news sensibility that delivers cut through and impact
- Act as brand gatekeeper and representative – have excellent judgement and decision making. Support others across the business in this way.
- Support the wider communications needs of the principal’s family where necessary
This role requires self-motivation, an ability to make decisions in a fast-moving environment, experience of being able to drive strategic thinking across teams, whilst simultaneously delivering world class, stand out communications moments and must have experience in the worlds of sports, entertainment or with large-scale global brands.
What You'll Work On
- An understanding of the global media landscape with excellent media handling skills and relationships
- The ability to ensure reputational protection of the principal’s brand globally
- An understanding of the business’ wider commercial objectives and priorities and how that effects the integrated marketing teams’ roadmap
- Strategic focus to reach new audiences around the world
- Working in tandem with brand partnerships to find innovative ways to elevate brand output and ensure positive business outcomes
- Constant absorption of media, industry, sports, fashion, entertainment and other relevant trade/corporate news developments
- Excellent team management and mentorship skills
- Ability to influence and thrive at a senior level in a corporate environment
- Possible travel at some points in the year although not regular
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Must Haves:
- Minimum 15 years’ experience working in a communications or integrated marketing environment with a proven track record of team management and effective cross-functional team liaison in a sports, entertainment or wider brand context in-house or agency
- Experience in world class talent management
- Ability to manage a cross-functional marketing team (social, digital and PR)
- Excellent media handling skills in a global context
- Excellent written and verbal communication skills
- Excellent project management and organisational skills
- Experience in managing multiple communications agencies
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
- If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
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