Who You Are

• You are a builder and operator. You set strategy and stay close enough to the work to understand what is actually happening.
• You start with customers and business outcomes, not channels, campaigns, or organizational boundaries.
• You are analytical without hiding behind dashboards. You know when the data is strong, when it is incomplete, and what decision can still be made.
• You create clarity and accountability without unnecessary process.
• You hire and develop excellent people, give them meaningful ownership, and hold a high performance bar.
• You are technically curious, low ego, and able to align strong leaders across functions and geographies.

Responsibilities

Define our market and go-to-market strategy

• Own ICP, segmentation, buyer and user understanding, positioning, messaging, category narrative, and competitive strategy.
• Translate company and product strategy into clear priorities across products, segments, regions, and routes to market.
• Partner with Product Management on launches, adoption, customer discovery, market feedback, and the path from emerging products to repeatable go-to-market motions.

Build a predictable demand and pipeline engine

• Own the global portfolio of demand programs and the marketing contribution to qualified pipeline, customer acquisition, expansion, and revenue.
• Determine the right mix of digital, organic, lifecycle, field, partner, customer, product-assisted, and account-based programs based on customer behavior and segment economics.
• Partner with BDR and Sales leadership on acceptance criteria, routing, follow-up, enablement, and feedback so that demand becomes productive sales activity.
• Give regional teams the autonomy to respond to local markets while operating within one global strategy and

measurement system.

Lead the organization and investment

• Set the marketing operating model, budget, organizational design, planning cadence, and performance standards.
• Develop strong functional leaders, clarify decision rights, hire selectively, and create a culture of high ownership and continuous learning.
• Decide where CAST AI should build internal capability and where agencies, contractors, technology, or media provide effective leverage.
• Hold every major investment to a clear audience, intended outcome, owner, and review cadence.

Create an accountable customer journey

• Build a shared view of the journey from initial interest through product evaluation, opportunity, customer, expansion, and advocacy.
• Establish trusted performance definitions and reporting in partnership with Revenue Operations and Sales Operations.
• Use attribution as a decision tool rather than a source of false precision, improving our ability to understand which audiences, messages, experiences, and investments create business value.
• Create a continuous learning loop across customer research, product usage, win/loss analysis, campaign performance, Sales, Product, and Customer Success.

Build an AI-native marketing organization

• Use AI and automation to improve research, content quality, personalization, signal interpretation, campaign execution, and team productivity.
• Create repeatable workflows that combine automation with clear human ownership, judgment, and review.
• Treat technology as operating leverage, not as a substitute for strategy, customer understanding, or measurable outcomes.

What Success Looks Like In The First Year

• CAST AI has one clearly understood global marketing strategy connected to company and product priorities.
• Product Marketing provides usable ICPs, positioning, messaging, and enablement for Demand Generation, BDRs, Sales, Product, partners, and regional teams.
• The demand portfolio is focused on the programs and audiences most likely to create qualified pipeline and customers.
• Leadership has a reliable view of marketing investment, demand, qualified opportunities, pipeline, customers, and revenue.
• Marketing, Sales, Product, Customer Success, and Revenue Operations operate through an effective cadence with explicit ownership and closed feedback loops.
• The marketing organization has clear roles, strong leaders, high standards, and the right mix of internal capability and external support.

What’s in it for you?

• Join a fast-growing company at the forefront of cloud-native automation and Kubernetes technology.
• Enjoy a flexible, remote-first global environment.
• Competitive executive compensation and equity.
• The opportunity to lead global marketing for a category-defining infrastructure company at a major inflection point.
• A real mandate to shape strategy, organization, investment, and how CAST AI goes to market.
• Direct partnership with founders, executives, Product, Sales, and a global team of cloud and AI infrastructure experts.
• Learning budget for your professional and personal growth.
• Team-building budget and company events to connect with your colleagues.
• Equipment budget to ensure you have everything you need.

Hiring process

• Recruiter conversation.
• Interview with the hiring executive.
• Interviews with executive and cross-functional leaders.
• Working session focused on marketing strategy, organization, and operating approach.
• Culture and leadership interview.
• Executive references and standard background check at the final stage.

CAST AI is an equal opportunity employer. We value diverse experiences and perspectives and are committed to building an inclusive global team.

As part of our standard hiring process, we would like to inform you that a background check may be conducted at the final stage of recruitment through our third-party provider, Checkr. Please note that Cast AI does not provide any form of visa sponsorship/work permit.