Robert Half
VP of Acquisition Marketing
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Robert Half is partnering with an international, high-growth FinTech business to appoint a VP of Acquisition Marketing
Reporting directly to the CMO and joining the marketing leadership team, this person will lead the global acquisition strategy and be accountable for increasing both new-client growth and long-term customer value.
This is not a traditional digital performance marketing role. The business is looking for a commercially focused acquisition leader who understands how paid media, organic, social, brand, partnerships, app marketing and emerging channels work together to deliver sustainable growth.
The opportunity
The business already operates at significant international scale, with a multi-million pound annual acquisition budget and marketing teams distributed across multiple regions.
The next stage is to evolve its acquisition model: reducing reliance on established performance channels, building a more balanced full-funnel strategy and improving the quality of acquired customers.
The VP of Acquisition Marketing will:
- Lead the global client acquisition strategy across multiple brands, channels and markets.
- Take accountability for customer growth, CPA, ROAS, LTV and wider funnel performance.
- Manage and optimise an annual acquisition budget exceeding £20 million.
- Diversify the channel mix beyond paid search, paid social and programmatic.
- Develop brand awareness and consideration activity that supports measurable acquisition growth.
- Improve conversion throughout the customer journey.
- Build a structured testing culture across media, creative, messaging, landing pages and bidding.
- Explore how AI can improve targeting, optimisation, creative production, measurement and team effectiveness.
- Partner closely with regional marketing, data, analytics, product and compliance teams.
- Lead and develop a geographically distributed acquisition function.
- Help shape the future structure and capabilities of the wider marketing team.
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About you
You will be a data-led, forward-thinking acquisition leader with experience operating at meaningful international scale.
You are likely to bring:
- Senior leadership experience across acquisition, growth or performance marketing.
- Ownership of large, multi-channel budgets
- Broad acquisition expertise spanning both performance and brand-led channels.
- Evidence of developing a full-funnel marketing strategy.
- Strong commercial understanding of CPA, ROAS, LTV, conversion and customer quality.
- Experience diversifying a channel mix and reducing reliance on traditional paid media.
- A practical understanding of how AI is changing acquisition marketing.
- Experience leading international, distributed or matrixed teams.
- The ability to influence and educate senior stakeholders.
- A collaborative leadership style and the ability to deliver without needing complete ownership of every function.
- Comfort operating in a fast-paced environment where strategies and priorities continue to evolve.
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Experience within online trading, fintech, financial services, crypto, iGaming or another regulated, high-volume consumer business would be advantageous. Direct trading-sector experience is not essential if you can demonstrate comparable acquisition complexity, commercial scale and adaptability.
The leadership style
This opportunity will suit someone who combines pace and ambition with genuine collaboration.
You will need to challenge established thinking, make evidence-led decisions and lead from the front, while recognising that regional teams hold valuable local market expertise. The strongest candidate will be commercially demanding, intellectually curious and comfortable solving problems across organisational boundaries.
Why consider this opportunity?
- Ownership of a global acquisition mandate.
- Managing a multi million pound budget
- Direct exposure to the CMO and wider leadership team.
- The opportunity to transform an established international acquisition model.
- A capable existing team and strong regional marketing expertise.
- Significant scope to shape channel strategy, technology, data and ways of working.
- Potential longer-term progression into an SVP-level position.
If you are a commercially accountable acquisition leader who can connect brand, performance, data and customer value, please apply or contact Madeleine Barnes at Robert Half for a confidential discussion.
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