SECRET SALES
VP of CRM - Permanent
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Role Description: VP of CRM
Business Unit: Marketing
Reports to: CMO
THE COMPANY
Secret Sales Group Ltd is a globally unique Marketplace Business running Trading Platforms based in the UK, Germany, The Netherlands/ Belgium, Sweden, and Spain, specifically built for Fashion, Sportswear, Homeware (Soft) & Beauty at affordable prices through a market-leading all-new digital Outlet proposition.
Brands & Full-price Retailers often see third-party clearance as a necessary evil. Aside from the limited amount of clearance on their own channels, clearance is typically viewed as a negative thing; eroding margins, undermining brand equity, and damaging to full-price sales. Additionally, clearance through third parties can be seen as brand erosive.
Serial Retail entrepreneurs Chris Griffin and Matt Purt acquired Secret Sales in March 2020, moving the business from a UK-only antiquated members-only flash sales site to a dedicated marketplace. Products are displayed with complementary brand adjacencies, away from cluttered listings associated with traditional marketplaces, creating a technology and marketing-led proposition that acts as an efficient extension of a fashion brand’s e-commerce operation. At this time, they also set up LRG Online Ltd as the Parent Company to drive International Growth and expansions through Acquisition.
This is a full-time position looking for permanent cover now that our brilliant Maternity cover lead is drawing to the end of their tenure.
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THE ROLE
As VP of CRM, you will be responsible for overseeing & executing the strategy for all CRM touch points for the business across the UK and International Markets. This position will also be a lead in driving forward the CDP for the business.
RESPONSIBILITIES
- Responsible for the creation and execution of the global CRM strategy for the business across all e-CRM touchpoints to improve the sales performance through the channels and increase spend per annum across the active customer database.
- An immediate focus on the implementation of all peak 2026 email and push plans per market, managing the teams existing process to hit the business KPI's for the channel.
- Marketing lead & business advocate for improvements to all customer hygiene metrics via deep understanding of the business RFM model, working closely across departments such as Customer Services to improve AOF, SPA, and reduce churn.
- Growth of the active and emailable customer database across all markets (UK, NL, BE, DE + future international markets).
- Leadership and development of the CRM marketing team.
- Working with the CMO to drive forward the personalisation strategy across the CRM touchpoints for all markets.
- Full ownership of trade/broadcast emails, automated/customer lifecycles, and transactional comms for the business (working with relevant teams on each where relevant).
- Reporting back against trade performance + longer-term customer level metrics back to the business.
- Ownership of all CRM third parties (ESP, Onsite Data Capture, Personalisation), working with the CMO to determine the optimal marketing tech stack for the channel.
- Working alongside the business trade leads to ensure an aligned, clear email trade planner across all markets with a deep understanding of customer engagement trends.
- Close alignment with the creative design team to ensure that all customer communications are best in class.
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EXPERIENCE / REQUIREMENTS
- Extremely creative with a passion for all things Digital Marketing and CRM.
- Between 7 – 10 years’ experience across Digital Marketing with CRM specialist expertise.
- Available within 1 month is preferable and will provide advantage to applicants.
- Experience in online retail, with beauty and fashion experience preferential.
- International experience preferential.
- Hands-on experience utilizing Ometria or a minimum of 2 ESP’s required.
- Ability to clearly analyse and drive action across customer lifecycles.
- Google Analytics proficiency is required.
- Ability to demonstrate actual use cases where AI has been used operationally.
PACKAGE
Due to the nature of the position, a competitive salary is available and to be discussed in 1st stage interviews depending on experience.
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