Referment
VP of Growth (59BD981)
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Referment
Referment is working with a London-based company whose AI platform helps the world's biggest construction projects make faster, more confident, data-driven decisions. Its customers are the largest owner-operators of energy, utility, and mass transit, and its enterprise go-to-market runs on long cycles measured in quarters.
The company is looking for a VP of Growth to own the entire customer journey, from education and awareness through to loyalty and referral. You'll lead a growth team bringing together product marketing, content and brand, growth marketing, and a BDR team of four — around seven reports — and you'll join the senior leadership team, reporting directly to the CEO.
Your job will be to build a programmatic, measurable pipeline engine on top of promising initiatives across ABM, events, content, and outbound, owning the systems, cadences, and accountability that ensure every channel and campaign generates maximum yield from a tightly defined set of enterprise accounts.
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The Role
- Systematise the demand engine: establish cadences, define metrics, and create accountability across channels.
- Directly manage and develop four BDRs through pipeline reviews, call coaching, and sequencing strategy — their performance is yours.
- Orchestrate a small, multidisciplinary marketing team, prioritising where effort goes.
- Drive account-based programmes, aligning marketing, BDR, and sales across target accounts.
- Own the funnel's data layer: attribution, stage conversion, and pipeline contribution by channel, with the VP of Sales.
- Partner with Product on positioning, ICP expansion, and new market entry.
- Prioritise ruthlessly, balancing an existing product with new experiments.
What We're Looking For
- 5–8+ years in demand generation, growth marketing, or pipeline-focused marketing in venture-backed B2B SaaS.
- Enterprise GTM experience, where pipeline is measured in quarters and account-based approaches beat volume.
- A track record of building process and rigour where none previously existed.
- Strong data orientation: dashboards, KPIs, attribution analysis, and data-led prioritisation.
- Comfort with a small, niche market and precision campaigns against a defined, expanding account set.
- Genuine obsession with the customer.
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Nice to Have
- Experience in construction, infrastructure, or the built environment.
- Familiarity with AI/ML products.
- Experience expanding an ICP into adjacent segments.
This could suit a growth marketing leader already operating at VP or Head of level in enterprise B2B SaaS, or a senior operator ready to take a seat on a leadership team.
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