Orangetheory Fitness
VP of International Franchise Operations
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VICE PRESIDENT – INTERNATIONAL FRANCHISE OPERATIONS
Based in the UK or Europe
€140,000–€160,000 / £120,000–£140,000 + 20% annual bonus
We’re looking for an exceptional Vice President of International Franchise Operations to lead the operational performance, brand experience, and growth of our established global fitness franchise working at a senior leadership level across all our global markets outside the United States including Europe, Asia, The GCC, Latin America, and Canada. This is an exciting opportunity to join a global fitness brand at leadership level and have a genuine impact on the growth and success of franchise partners across international markets.
This is a high-impact global leadership role, working closely with franchise partners, senior leadership, and cross-functional teams to drive studio sales, membership growth, retention, member experience, and profitability. The role will require extensive international travel; the base location can be anywhere in the UK or Europe.
The Role
- Lead a team of Regional Directors and Operations Specialists, partnering with international franchisees to:
- Develop and deliver multi-year strategies for growth, member experience, and profitability.
- Drive improvements in studio-level sales, membership acquisition, engagement, and retention.
- Identify and share best practice across international markets.
- Strengthen operational processes, training, scheduling, lead generation, and member engagement.
- Analyse market performance, competition, and emerging opportunities.
- Work closely with International Development, Marketing, Finance, Legal, and Operations teams.
- Support franchise partners in building sustainable, high-performing businesses.
- Represent International Franchise Operations at global leadership level.
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What We’re Looking For
- You’ll be a commercially minded, strategic, and inspiring leader with:
- 12+ years’ experience in franchise operations and/or multi-unit business leadership.
- A proven track record of driving revenue, profitability, and membership growth.
- Significant experience working across international markets and cultures.
- Strong understanding of franchise operations, unit economics, and customer experience.
- Excellent stakeholder management, communication, and negotiation skills.
- Experience leading high-performing teams in a fast-paced, entrepreneurial environment.
- A genuine passion for fitness, health, and wellness.
- Experience within the fitness, health, or wellness sector is highly desirable.
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What’s on Offer?
- In addition to a competitive basic salary of €140,000–€160,000 / £120,000–£140,000, there is an opportunity to earn an annual bonus of up to 20% of the basic salary. The position is offered on a hybrid working basis with generous time off, an enhanced pension scheme, medical, life, and disability assurance, mental health benefits, and opportunities for professional development.
To apply, please forward your CV and covering letter outlining your suitability to David Peacock at Leisure People, who are our retained recruitment partners managing the search on our behalf. For an informal discussion, David can be contacted on +447974313421 or dp@leisurepeople.com.
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