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Wacoal Europe Online Marketing Assistant
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Based: Wacoal Europe, Desborough, NN14 2PG
Reports to: Ecommerce Manager
Contract Type: Permanent, Monday - Thursday 8.30am - 5pm & Friday 8.30am - 3pm
Salary: Competitive
About Wacoal
Wacoal Europe is an industry leading manufacturer of lingerie and bra-sized swimwear with a rich heritage, strong international presence & an impressive portfolio of brands – Wacoal, Fantasie, Freya, Elomi, Goddess and Leia Lingerie. We cater for all women with a size range from a 28” – 52” back and A - K cup.
Role Summary
An exciting opportunity to be part of a motivated, energetic team driving the Wacoal Europe online business forwards. The team manages four UK, four DE, & three US ecommerce websites and a further six non-transactional sites across our brand portfolio; Wacoal, Freya, Fantasie, Elomi and Goddess.
Working across a variety of online marketing verticals, including content creation, SEO & Email, this is the perfect role for an enthused online marketer.
Roles and Responsibilities
- Website maintenance, ensuring new content is regularly created so it is relevant, up to date, engaging and drives conversion
- Writing all product copy and content on sites
- Editing and uploading images
- Create and run brand competitions online
- Optimising all content and implementing changes recommended by our SEO agency to increase organic visits and sales
- Creating, testing and despatching marketing email campaigns
- Work closely with the wider Marketing team to ensure all online, offline and PR activity is aligned
- Work closely with the Merchandising team to ensure our content & marketing campaigns are strategically aligned with stock levels to maximize conversions
- Work closely with in-house translators to update website content and marketing campaigns for the DE and FR websites.
- Reporting of website and email campaign performance
- Working with third party agencies to raise and fix any online issues
- Supporting the Ecommerce Managers & Online Marketing Executives on projects
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Qualifying Criteria
Required Competencies:
- Creative with strong copywriting skills and an eye for graphic design
- Excellent attention to detail
- Confident working on your own and as part of a team
- Organised with the ability to work to deadlines and show initiative
- Good communicator
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Experience
- Experience in marketing and/or the retail/fashion industry. Experience of online marketing would be very advantageous but not essential
- Ideally degree educated to a 2:1 or above, preferably a marketing related course
- Copywriting
- Microsoft Word, Excel and PowerPoint
- Preferably experience of the following; website CMS, Photoshop and Google Analytics
Interested?
If this role sounds like a perfect fit for you, we’d absolutely love to hear from you! Just click the ‘Apply Now’ button below and you’ll be taken to a new page where you can send us your application. Please include your CV and a cover letter telling us why you’d love to join Wacoal and what you’d bring to the role. We really do read every single one - honestly! and we can’t move forward without it, so take this as your moment to tell us your story (as we love getting to know you) and your why!
If this opportunity makes you feel excited (we hope it does!), don’t wait too long to apply as we may close the advert early if we receive lots of applications.
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