PepsiCo
Walkers Brand Manager (FTC)
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Overview
At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re also home to one of the world’s largest crisp factories in Leicester.
Join us to work on Britain’s most loved crisp brand and create millions of smiles for everyone! Every time someone opens a bag of Walkers, they’re opening a bag of brilliant British culture. You see, since 1948 we’ve been transforming humble potatoes into the most delicious crisps – and a national icon. The crunch, the flavour, the shape, the sound, the mmmmm…and the much-talked about adverts make Walkers the nation’s favourite and most irresistible crisps brand.
This Walkers Brand Manager role is as much about creativity as it is about sharp commercial thinking, with a blend of communications development, product innovation and commercial ownership. This is a hugely exciting moment to land the strategies and major ‘do-differents’ in 2026 for the Core Walkers brand.
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Please note that this is a 9-month fixed-term contract, with the possibility of an extension.
Responsibilities
- Champion human-centricity across everything we do, with ongoing curiosity for understanding real people and how we can meet their needs better.
- Lead & develop Walker’s Shopper proposition, landing our brand with impact at the point of purchase.
- Lead project teams to develop new product innovation. Working closely with cross-functional partners to land impactfully in market.
- Brief and lead packaging design development including on-pack promotions.
- Champion brand/project performance analysis and work with key stakeholders to unlock commercial opportunities and address challenges.
- Lead campaign evaluation and learning implications.
- Manage total project A&M budget and regularly report and under/ over-spends.
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Qualifications
- We are looking for an experienced brand manager who is passionate about understanding people and unlocking ideas.
- Someone with excellent cross-functional collaboration to execute projects.
- You have creative curiosity – always looking for the most impactful way to execute ideas & campaigns.
- You are confident with data and financials and can translate those into actionable brand recommendations.
- Great judgment, flexibility and resilience are key qualities for this role.
Why Join Us?
- We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes.
- Our commitment to wellbeing and career growth makes us a Top Employer for 14 years.
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