Wealth Marketing & Communications Team Leader

Mercer UK Wealth Marketing & Communications Team Leader

Marsh UK Marketing and Communications, covers both Marsh Risk and Mercer.

This role is to help create and execute integrated always-on marketing across all delivery channels. You will work on a range of campaigns across Marsh, with a primary focus on Mercer’s Wealth practice. The Wealth practice operates across Pensions and Retirement Consulting and Investment Consulting.

Role Overview

Reporting to the Marsh UK CMO, this role will be responsible for developing fit-for-purpose marketing programmes, combining strategy and campaign execution, aligned to UK business and commercial objectives.

Responsibilities

• Develop marketing campaigns that support the needs of the Wealth business.
• Lead the Wealth marketing team of 5 direct reports, working with them in the execution of campaigns to support the achievement of clearly articulated KPIs.
• Evaluate available delivery channels to determine the optimal mix at the client and campaign levels to deliver tangible ROI.
• Work with the wider Marsh marketing team to support collaborative go-to-market for Marsh, Marsh Risk, and Mercer, ensuring the execution of all aspects of brand activation, including digital lead generation campaigns, demonstrating campaign effectiveness with relevant KPIs and delivering tangible ROI.
• Work with the Centres of Excellence in the development and execution of campaigns, leveraging their networks and best practices to supplement capacity to achieve marketing and commercial objectives.

Key Activities

• Work with relevant business stakeholders across Wealth, to understand their areas and client focus, using this insight to create fit-for-purpose marketing campaigns to support the business, aligned to the overall marketing strategy.
• Build compelling marketing propositions and plans that help position Mercer’s Wealth business in our key market segments, across the regions and deliver leads and sales, based on strong client-led insights.
• Work closely with the digital centre of excellence to leverage all aspects of digital marketing to enable enhanced client/prospect engagement and to support activation and drive lead generation, enhancing UX and engagement levels across the website to boost campaign performance and deliver a friction-less client journey.
• Build and nurture the Marsh and Mercer brands where relevant through a clear focus on social activities, leveraging the social media and PR CoEs, and manage the delivery of digital lead generation activity including social (paid and organic).
• Drive performance excellence through collaboration across the Marsh marketing and communications team to share best practices, ensure integration, efficient delivery, and consistency of approach across all MM practice areas.
• Actively engage key internal stakeholders to create advocates, generate engagement, and amplify campaign activity to drive commercial success.
• Support the sales and consultant teams on how to leverage marketing campaigns with clear sales enablement assets and ensuring lead nurture is captured in our CRM system (MPower).
• Monitor and communicate progress on budget goals at the client and campaign level, agreeing all spend with the CMO.
• Ensure best practice is applied and all relevant Marsh policies and applicable laws/regulations are adhered to so that all marketing is compliant.
• Build awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing and PR activity.