Kaplan
Web Analyst
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Reference number: JR257337
Location: London
Working pattern: Full Time 37.5 Hours, per annum
Contract Type: Permanent
Number of roles: 1
Grade: K4
Salary: £29,500 - £31,000k
We are looking for a Web Analyst to join our team.
As a Web Analyst within our Insights team, you will be working closely with our Marketing Channel Owners and UX team, influencing decision making through converting data into actionable insights. You will specialise in Digital Analytics to understand our customers, through the analysis and interpretation of web data, supercharged by leveraging AI tools such as Gemini. As a Web Analyst, you will:
- Contribute to the success of the site optimisation workstream through the provisions of insights and recommendations, improving both conversion rates and site visibility in search engines/LLMs.
- Use Google Analytics and Big Query to interrogate data and provide insights into commercial and marketing performance.
- Utilise SQL, to conduct analysis on data from Analytics and Marketing platforms.
- Present insights and recommendations to stakeholders.
- Develop and maintain a suite of reports in Google Analytics and Data Studio, to support marketing team decision-making.
- Provide ad-hoc reporting and analysis support to key stakeholders across the Marketing team.
- Maintain robust Analytics data collection through data monitoring and reconfiguration of Analytics platforms, utilising tools like Google Tag Manager.
- Embrace generative AI tools like Gemini to streamline workflows, assist in writing programming scripts, and enhance data interpretation.
This is an excellent opportunity for someone who may be currently working as a Web Analyst, Data Analyst or a recent graduate with experience of data analysis who is looking to expand their skills and build their career with an industry leader.
A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/4k2xhvca
What You’ll Bring To The Role
You will be a proactive individual with excellent communication and administrative skills, who is eager to learn and driven to provide excellent service. You will have a desire to make a difference and build a career in a collaborative environment.
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What you’ll bring to this role includes:
- Experience of using Analytics platforms (preferably Google Analytics).
- Ability to convert data into actionable insights.
- Ability to deal with key stakeholders within the business.
- Previous experience with eCommerce websites.
- Analytical mind and problem-solver.
- Familiarity with SQL or equivalent.
- Familiarity with Google Tag Manager (GTM) is desirable.
- Clear and concise communicator.
What We Do
Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.
What We Believe In
Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.
Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.
To view our candidate privacy notice click here.
Our Values
We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.
- Act with integrity
- Empower and support
- Create opportunity
- Grow knowledge
- Drive results together
What We Offer
As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:
- 28 days annual leave + option to purchase more
- Season ticket loan and cycle to work scheme
- Big discounts on Kaplan courses for you and your family
- Private medical, income protection, and life insurance
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
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How To Apply
To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on Wednesday 26th August 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
Additional Application Information
Our Suitability of Ex-offenders Policy is available on the careers page of our website www.kaplan.co.uk.
Please be aware that it is an offence to apply for this role if you are barred from engaging in regulated activity relevant to children.
Recruitment checks are undertaken in accordance with our background checking policy. Successful applicants will be required to undertake a Basic Disclosure via the Disclosure and Barring Service (DBS).
Our Suitability of Ex-offenders Policy is available on the careers page of our website www.kaplan.co.uk.
Application Support
If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.
Disability Confident Scheme
As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages. Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application.
Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend.
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