Who we are

ABASK shines a light on exceptional craftsmanship and design. Connecting people with the world's finest objects and makers, ABASK celebrates the process of creation, honouring time-honed techniques alongside innovation.

ABASK shares the skills and stories behind over 400 local and global artisans it has curated in one intuitively designed e-commerce environment that delivers the best in customer experience and service.

Taking the hard work out of choosing the most unexpected gift, personal collector's item, or interior design scheme, ABASK promises to deliver its unique edit of rare, exclusive, and one-of-a-kind pieces to over 165 countries within one to four days.

ABASK obsesses over the highest quality materials and make, inspiring its customers to covet the preservation of traditional craftsmanship; delight in the function of design icons; and take joy in modern heirlooms while cherishing the stories that accompany them.

Role Overview

ABASK operates on Shopify Plus. Today, all site development is delivered by our agency, BAO, who work to a house coding style built to be lightweight, fast, flexible and future-proofed – keeping our site SEO-optimised, scalable, accessible and mobile-responsive as standard. The ABASK site is not headless but uses bespoke themes customised by BAO.

As ABASK moves into its next phase of growth, we are introducing an in-house Web Developer alongside BAO. This is a hybrid model: BAO continues to play a key role on the development process, QA and release management, working alongside the in-house Web Developer who will take ownership of day-to-day site development driving faster-turnaround UX improvements.

This is a standalone role – there is no in-house front-end team today – so it suits someone who is confident working independently, comfortable defining their own day-to-day priorities, and skilled at collaborating with an external agency rather than only with in-house engineers. Given the pace of change at ABASK as a high-growth, luxury business, the ability to move quickly without compromising on quality is essential.

Key Responsibilities

• Own day-to-day front-end and theme-level development on our Shopify Plus store, working within the existing house coding standards (lightweight, performant, accessible, future-proofed) established and maintained by our development agency, BAO.
• Build and ship UX improvements ranging from small, fast-turnaround changes (landing pages, merchandising updates, campaign builds, CRO tweaks) through to larger initiatives such as PDP and collection page redesigns.
• Partner closely with the Product Director and Design Director to translate briefs, wireframes and design concepts into high-quality, on-brand front-end builds that reflect ABASK's luxury positioning.
• Work within Shopify's Online Store 2.0 architecture – sections, blocks, metafields and theme app extensions – to deliver flexible, merchandiser-friendly page building without compromising performance.
• Maintain and enhance custom Liquid templates, JavaScript components and CSS in line with BAO's house coding style, so day-to-day changes stay consistent with the wider codebase.
• Monitor and optimise site performance, Core Web Vitals, accessibility (WCAG) and mobile responsiveness on an ongoing basis, flagging and fixing regressions as they arise.
• Act as the in-house point of contact for smaller, faster development requests – reducing turnaround time on day-to-day site changes that don't need to go through the full agency process.
• Scope and brief in larger pieces of work to BAO, providing clear technical requirements and acceptance criteria, and supporting them through development, QA and release.
• Support QA of both in-house and agency-delivered work prior to release, testing across devices and browsers to protect the quality of the customer experience.
• Keep across Shopify platform updates, new features and app ecosystem developments, recommending where they could benefit ABASK's site.
• Help maintain technical documentation for the site's theme, custom components and key integrations, so knowledge isn't held solely with the agency.
• Troubleshoot and resolve day-to-day bugs and issues, escalating to BAO where a fix sits within their remit (e.g. underlying architecture, hosting, release management).