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Web & Optimisation Analyst
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Salary: £48,396-£55,644 pa + benefits
(We normally offer a starting salary at the start of the range)
Based: Islington, London – hybrid working
Closing date: Sunday 9th August 2026 at 23.59pm
Location: Islington, London. We aim to create an environment where everyone can contribute to the best of their abilities. Our hybrid working approach brings together the benefits of both office-based and remote working in an inclusive way. For this role, you’ll be expected to work from our Islington office at least 40% of the time each week. Reasonable adjustments will be made to support individual needs.
Greenpeace UK
Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.
The Web and Optimisation Analyst
The Web and Optimisation Analyst plays a central role in making sure Greenpeace UK has the insights needed to create brilliant digital experiences, translating data into actionable insights to inform strategy, improve conversion rates, and enhance user experience.
You’ll be part of Greenpeace UK’s Insight and Analytics Team, which sits in the fundraising department but works cross-organisationally - with campaigners, organisers, and fundraisers. You will work in a matrix management structure, receiving task direction from key digital roles while maintaining a line management relationship with the Head of Insight and Analytics.
The role drives forward our web analytics and testing capabilities, ensuring continual improvement to the platforms we use - currently Google Analytics 4 (GA4), Google Tag Manager (GTM) and Wingify. You will lead on web analytics reporting, run our testing and optimisation programme, provide fast turn-around analytics support for urgent campaign moments, and build colleagues’ own analytics capability through clear communication, collaboration, and upskilling.
Job Requirements
You will achieve this by:
- Owning the complete web analytics platform implementation (currently GA4), including advanced configuration, custom dimensions, conversion tracking, and attrition modelling
- Serving as the primary tag management system administrator (currently GTM), implementing sophisticated tracking strategies, managing tag governance, and ensuring accurate data collection
- Leading the digital testing programme including owning the testing platform (currently VWO), including experiment design, statistical methodology, implementation through testing platforms, and analysis of results
- Creating user-friendly guides, video tutorials, and reference materials that help colleagues become more confident and independent in using analytics tools
- Building effective working relationships with key internal partners, developing a deep understanding of their strategic contexts, anticipating their needs, and ensuring analytical findings are applied to real decisions
- Championing anti-racist values –tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader more diverse audience.
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About You
You’ll be working across implementation, testing and insights in this role, so you will have a strong foundation in administration of relevant platforms, presenting results and analysis, and legal and security compliance. You will have the ability to derive strategic insights from test results and web analytics, and have solid communication and presentation skills to play this back to stakeholders.
Essential Criteria For Success
- Practical experience configuring and using a web analytics platform (e.g. Google Analytics 4) to answer business questions including; reporting, tracking setup, and working within data privacy requirements.
- Experience running and communicating tests - from setup and quality assurance through to analysis of results.
- Ability to turn data and test results into insights that non-specialists can understand and act on, — adapting your approach for different learning styles and levels of data fluency across the organisation.
- Understanding of data privacy principles and experience in implementing them in a digital analytics context.
- A commitment to thoughtful and inclusive practice in both how we communicate with our audiences and how we work together internally
We give you
You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.
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Our commitment to diversity
We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this.
One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets.
As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.
We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.
To apply
For further information including the job description, please download the applicant information pack. Please ensure to save this file to your computer for future reference. Once the job listing has closed you will no longer be able to access it online.
We recommend taking a look at this document that contains top tips for filling out your application, complied by our recruitment team.
If you have any questions, please email us at huk@greenpeace.org. Please note that this email address is only for information. All applications have to be filled out on the website and cannot be submitted via email.
Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law.
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