Chelsea, Greater London

Hybrid Working: 2 days per week in office.

£40,000 - £45,000 per year

Full-time - 37.5hrs

Permanent

Why join us?

We’re a values-driven charity committed to saving lives by funding world-leading research, treatment, and care at The Royal Marsden. You’ll be part of a collaborative, ambitious, and kind team, with plenty of opportunities for learning and development.

About the Website and Analytics Manager role:

This role will suit a digital and analytics expert. A proactive, supportive, and solution-focused digital professional who is keen to hit the ground running, enjoys collaborating with colleagues across the team and wider organisation, and is passionate about adding value.

The Website and Analytics Manager is responsible for the day-to-day management and improvement of our digital platforms, website, and their connected tools. As well as analysis and reporting of results, content creation, and more. This person is a technical expert and will play a crucial role in how we develop our digital channels.

Relationship management across the Charity and with third-party suppliers is also a key part of the role.

What you’ll be doing:

• Day to day ownership of the web ecosystem including royalmarsden.org, subdomains, microsites, and donation platforms including managing relationships with third-party agencies and suppliers to maintain and improve these platforms.
• Work with the Senior Digital Manager to set the strategic direction for our websites and associated digital experiences, ensuring alignment with organisational priorities, supporter needs, and fundraising objectives.
• Manage website improvements and performance optimisation work, including CRO, SEO, and core web vitals, driving continuous improvement of our supporter journeys and embedding a data-led approach.
• Lead the web team, line managing the Digital Officer and Senior Digital Officer, supporting the effective allocation of resources across the team, coaching direct reports, and fostering a high-performing team culture.
• Manage the Digital Officer and Senior Digital Officer to deliver relevant, engaging, optimized, and audience-centered content, landing pages, and digital journeys across various digital channels, and overseeing the website content calendar and campaign content deploys.
• Work alongside Marketing and Digital colleagues to ensure our project planners are up to date and website content is in line with our wider audience journeys and content needs.
• Partner with teams across the charity to understand user and organizational needs, to deliver a range of projects and campaigns, including fundraising campaigns.
• Analyze and interpret website analytics data, communicate results to the wider team, and use insights gained to inform and direct positive change.
• The Website and Analytics Manager also owns the relationship with a third-party agency to deliver improvements to our tracking setup, and ensures compliant, accurate, and reliable data collection.
• Ensure the website platforms are secure, accessible, scalable, and compliant with all relevant regulation and legislation.
• Work with the Senior Digital Manager and Head of Digital Content and Engagement to develop and manage the website budget, contributing to business planning, forecasting, and monitoring spend.
• Work to improve digital literacy across the charity alongside Marketing and Digital colleagues, training colleagues in how to use our CMS and other key digital skills such as data and insights.
• Occasional out-of-hours support where required for critical website/campaign-related activity.
• Keep up to date with digital technology and share this knowledge with colleagues both within the digital team and across the wider Charity team.