CRM, Email & Customer Communications

• Take overall responsibility for digital customer communications and e-campaign/customer data platforms, including relevant email marketing systems.
• Plan, deliver, and optimise targeted email and customer retention activity, including automated workflows and customer contact programmes.
• Work with Marketing and other relevant teams to segment customer data and develop targeted campaigns that support acquisition, retention, and e-commerce sales.
• Ensure campaigns are delivered accurately, on schedule, and in line with agreed customer contact plans.

Web Feeds, Digital Platforms & Reviews

• Manage product and data feed integrations for paid advertising, affiliate networks, price comparison/checking platforms, and other digital partners, including platforms such as Google, Bing, and AWIN.
• Monitor and manage customer review platforms, including Feefo, Trustpilot, and Google, using customer feedback and review performance to identify opportunities for improvement.
• Manage relevant content across recruitment and employer-review platforms, including Indeed, Glassdoor, and LinkedIn, where required.

Website Analytics, CRO & Performance

• Use Google Analytics, Search Console, and other relevant analytics and SEO tools to monitor website performance, customer behaviour, traffic, conversion, and commercial results.
• Define, monitor, and report against agreed digital and e-commerce KPIs, providing clear insight and recommendations to improve performance.
• Lead conversion rate optimisation (CRO), including identifying opportunities, designing and coordinating A/B tests, and measuring results.
• Translate data and customer behaviour into actionable recommendations to increase traffic, conversion, average order value, and online sales.
• Regularly review website performance and proactively identify technical, content, usability, and commercial issues.

Promotions, Campaigns & Digital Assets

• Manage the annual promotional schedule, including campaign mechanics, budget coordination, onsite and offsite implementation, and performance reporting.
• Create and maintain coordinated marketing calendars to ensure activity is planned, prioritised, and delivered consistently.
• Oversee the timely creation, approval, and implementation of digital assets, including banners, graphics, videos, email assets, social content, paid advertising assets, and other digital communications.
• Work with internal teams and external agencies to ensure digital campaigns and promotional activity are delivered to a high standard and on time.

Team & Stakeholder Management

• Manage, coach, and support a small team, setting clear objectives, priorities, and deadlines, and encouraging continuous development.
• Work collaboratively with Product, Marketing, Sales, Customer Service, IT, and other internal teams to deliver digital and e-commerce objectives.
• Manage external agencies and service providers effectively, ensuring clear briefs, appropriate prioritisation, cost control, and delivery against agreed objectives.
• Provide regular updates to senior management and internal stakeholders on digital performance, promotional activity, projects, risks, and opportunities.

Competitor & Market Insight

• Maintain a structured competitor analysis programme, monitoring competitor websites, digital activity, propositions, pricing, merchandising, and customer experience.
• Use market and competitor insight to identify opportunities for Slingsby to strengthen its online proposition and competitive position.

Person Specification

• Proven experience in website and e-commerce management, ideally within a multi-site or multi-platform environment.
• Strong experience managing Magento-based e-commerce websites; experience with WordPress is beneficial.
• Experience of website integrations with ERP and PIM systems is essential.
• Strong understanding of website development, design, usability, information architecture, and customer journeys.
• Proven ability to drive qualified traffic, improve conversion, and grow online sales.
• Strong commercial awareness, with the ability to balance customer experience, technical requirements, and commercial outcomes.
• Experience managing website projects, agencies, and third-party suppliers, with the ability to manage budgets, priorities, and deadlines.
• Experience of managing, coaching, or developing a small team.
• Strong analytical and problem-solving skills, with practical experience using Google Analytics, Google Ads, Search Console, and SEO tools.
• Experience with email/CRM platforms, social media, digital advertising, data feeds, and digital asset creation/management.
• Excellent written and verbal communication skills.
• Highly organised with excellent attention to detail and the ability to manage multiple projects and competing priorities.
• Confident decision-maker who takes ownership, demonstrates initiative, and considers the wider impact of decisions on the Company.
• Positive, commercially focused, and proactive approach, with drive and perseverance.
• Project management experience is beneficial but not essential.

General Responsibilities

• Comply with Company policies, procedures, rules, and working practices.
• Represent H C Slingsby PLC professionally when dealing with customers, suppliers, agencies, and other external stakeholders.
• Maintain appropriate confidentiality and handle Company and customer information responsibly.
• Carry out other reasonable duties and responsibilities that may be required in the interests of the Company.

Role Success Measures

• Growth in website traffic, conversion, and e-commerce sales.
• Delivery of website development and improvement projects to agreed priorities, budgets, and timescales.
• Improved website usability, customer experience, and online merchandising performance.
• Effective performance of SEO, PPC, affiliate, email, and other digital marketing channels.
• Accurate and timely delivery of promotional and digital marketing activity.
• Effective team, agency, and stakeholder management.
• Clear, commercially focused reporting and identification of opportunities for continuous improvement.

Apply

Apply via Indeed, email hrdepartment@slingsby.com, or drop in your CV at HC Slingsby PLC Otley Road, Baildon, Shipley, BD17 7LW