• Make performance part of everyday editorial decision-making

  • Set ambitious but credible KPIs for output, reach, depth, search, repeat use, and conversion, and hold the team accountable for them.
  • Use analytics, dashboards, and real-time performance signals to adjust commissioning, headlines, homepage treatment, recirculation, and resource allocation throughout the day.
  • Turn raw numbers into clear editorial insight: identify what is working, understand why, scale repeatable success, and stop or change weak activity quickly.

• Connect the website to the wider digital operation

  • Work closely with Video & Live and Brand Social Media so original journalism, interviews, and events are planned as joined-up packages rather than separate channel outputs.
  • Ensure stories are prepared in ways that can feed email, ReformGo, social platforms, and other direct audience journeys without weakening the quality of the core website product.
  • Build strong working relationships with Communications, Campaigns, Policy, Operations, Data, and other internal stakeholders while protecting clear editorial ownership and efficient decision-making.

Performance and Leadership

• Recruit, coach, and develop journalists and editors, setting clear expectations, giving useful feedback, and creating opportunities for greater ownership.
• Plan rotas, leave, and shift cover so the website can operate reliably across seven days without lowering standards or depending on constant senior intervention.
• Communicate priorities and performance clearly to the Executive Editor and senior stakeholders, surfacing risks early and taking responsibility for delivery.
• Maintain a comprehensive understanding of media law, copyright, defamation, contempt, privacy, election-period requirements, and relevant compliance processes, escalating appropriately when needed.
• Ensure CMS access, publishing permissions, and editorial workflows are organized, secure, and documented, with clear ownership and recovery procedures.

The Person

We are looking for a highly capable digital editor who combines national-level newsroom experience with strong leadership, native digital expertise, and an unusually high level of comfort with data and performance.

Essential experience and capabilities

• Substantial experience running or helping run a busy digital newsroom for a national publication, broadcaster, publisher, or comparable high-output organization.
• Proven management experience, including developing staff, managing performance, building rotas, and creating a positive, accountable team culture.
• Excellent editorial judgement and news sense, with the ability to balance multiple priorities and make fast, proportionate decisions under pressure.
• Strong native digital skills and extensive hands-on experience with modern CMS platforms, publishing workflows, and digital newsroom tools.
• Significant SEO expertise, including search demand, on-page optimization, internal linking, evergreen authority, and performance analysis.
• Advanced understanding of analytics and data, with a proven ability to turn numbers into actionable editorial and audience-growth decisions.
• Outstanding communication and stakeholder-management skills, including confidence dealing with senior colleagues, political figures, specialists, and external partners.
• Strong understanding of media law, editorial compliance, copyright, privacy, and the legal risks associated with fast-moving political publishing.
• Highly organized, flexible, and capable of running a seven-day operation while maintaining standards, pace, and team morale.
• A proactive mindset: full of ideas, highly reactive to new opportunities, and motivated by ambitious KPIs and measurable results.
• A strong interest in British politics and current affairs, with the judgement and professionalism required to work effectively inside a mission-led political organization.
• Willingness to work full-time from Reform UK's Westminster HQ and flex around breaking news, major events, and campaign periods, including early, late, and weekend work where required. This is not a conventional 9-to-5 role.

Highly desirable

• Experience building, launching, or significantly growing a website or digital publication at national scale.
• Experience developing evergreen topic, policy, or profile pages designed to build search and AI/discovery authority.
• Strong understanding of audience journeys, email capture, recirculation, conversion, and direct/owned audience development.
• Experience working closely with video, social, product, and data teams in an integrated newsroom or publishing operation.
• Experience leading through organizational change, including new structures, systems, workflows, or performance cultures.

Why join Reform UK?

This is an opportunity to build a major national publishing operation from inside one of Britain's fastest-growing political organizations. The Website Editor will have real scope to shape the newsroom, standards, agenda, workflows, and audience strategy rather than simply inherit an established system.