Seasonal Planning

• Support seasonal launch planning and prepare content for new collections.
• Coordinate launch schedules and ensure assets are ready ahead of launch dates.
• Support peak trading periods and product launches.

Reporting & Analysis

• Produce regular merchandising and website performance reports.
• Use sales and customer data to inform merchandising decisions.

Communication & Relationship

• Communicate launch schedules and merchandising plans internally.
• Liaise with Marketing, Design and E-commerce teams.
• Work closely with Customer Service, Warehouse and Marketplace teams for a consistent customer experience.
• Keep departments informed of website updates and promotional activity.
• Provide merchandising support for launches and wider business initiatives.
• Coordinate with marketplace teams to ensure cross-channel consistency.

General

• Support the E-commerce, Marketing and Trading teams as reasonably required.
• Monitor competitor activity, industry trends and best practice to improve online customer experience and commercial performance.

Additional Core Competencies

AI & Digital Workflow Fluency

• Confident and regular user of AI tools in day-to-day work — e.g. drafting/iterating product copy, image editing and background/asset generation, banner ideation, generating test variants for A/B trials, and summarising performance data.
• Understands where AI adds real speed (first drafts, repetitive tasks, QA checks) versus where human judgement and brand taste must lead (final creative calls, tone, campaign concept).
• Aware of how AI is changing product discovery — customers and AI shopping assistants increasingly rely on structured, accurate product data (titles, attributes, sizing, materials) rather than just visual browsing, so product data hygiene is a merchandising task, not just an ops one.
• Able to write clear briefs/prompts for AI tools and sense-check output for accuracy and brand fit.

Marketplace Management

• Comfortable managing listings and merchandising across Amazon Seller Central, TikTok Shop, and Debenhams marketplace (and open to adding others — eBay, ASOS Marketplace, OnBuy, Zalando, etc. as the channel mix grows).
• Understands that each marketplace has its own ranking logic and content rules (e.g. Amazon's search- and spec-driven listings vs. TikTok Shop's content- and creator-driven discovery), and merchandises accordingly rather than copy-pasting one approach everywhere.
• Keeps pricing, stock, imagery and promotions consistent across web and marketplace channels.
• Comfortable coordinating with affiliate/creator content for TikTok Shop Live and similar formats, even if a specialist team leads execution.

Visual & Fashion Judgement

• A genuinely strong eye — layout, colour, typography, image selection — that can be demonstrated with a portfolio or before/after examples, not just claimed on a CV.
• Real familiarity with the alternative, rockabilly, gothic subcultures that Hell Bunny serves — this isn't generic "fashion merchandising," it's a specific aesthetic with its own references, and it shows when someone doesn't get it.
• Follows broader fashion and trend cycles and can translate them into on-brand banners and campaign visuals without diluting either brand's identity.

Person Specification

Essential

• Experience merchandising an e-commerce website (Shopify)
• Working knowledge of Photoshop, Canva or Figma (or similar) for banner and asset production
• Comfortable in Excel/Google Sheets and a web analytics tool (GA4 or equivalent)
• Experience managing at least one online marketplace (Amazon, TikTok Shop, eBay, etc.)
• Strong written communication and cross-team coordination skills
• A portfolio or examples of merchandising/visual work

Desirable

• Experience merchandising more than one brand simultaneously
• Basic HTML/CSS (enough to troubleshoot banner or page display issues)
• Experience with TikTok Shop
• Interest or background in alternative/subcultural fashion
• Prior use of AI tools in a commercial creative or merchandising context