Access Creative College
Website & SEO Manager
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About The Role
We’re looking for an experienced Website & SEO Manager to shape the digital experience across the Access Creative Group.
This is a high-impact, technical web leadership role with real ownership. You’ll be responsible for how our websites perform, evolve and connect with our audiences from the technology and infrastructure behind them, to the user experience, data, content and continuous optimisation that makes them work.
You’ll lead the development and evolution of our websites, driving new builds, major improvements and ongoing optimisation. You’ll make sure our platforms are fast, secure, accessible, responsive, technically robust and genuinely engaging for our users.
You’ll have the opportunity to influence how we approach web development across the group, working with designers, developers, IT, Marketing, Admissions, Outreach and senior stakeholders to turn ideas and strategic objectives into digital experiences that deliver results.
You’ll also own our core web analytics and tracking infrastructure, including Google Analytics and Google Tag Manager, using data, insight and experimentation to understand what’s working, identify opportunities and continually improve the digital experience.
SEO is an important part of the role, but this is not simply an SEO position. You’ll provide strategic oversight of SEO through the leadership of our SEO Lead, ensuring search performance is closely connected to the wider website, content and digital strategy.
With multiple projects and opportunities to manage, you’ll be at the centre of our digital activity, bringing together technology, creativity, data and people to continually move our websites forward.
This is a Hybrid role working two days per week in the Manchester Office.
About You
You’re a technically minded web professional who enjoys solving problems and making digital experiences better.
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You’ll have a strong track record of managing and developing websites, alongside the leadership and project management skills to turn ambitious ideas into reality.
You’ll be comfortable getting into the detail when needed, understanding technologies, analytics, tracking, performance and development while also being able to step back, see the bigger picture and influence strategic decisions.
You’ll thrive on working with designers, developers, marketers, IT teams and senior stakeholders, bringing people together around a shared objective and finding practical solutions to complex challenges.
Most importantly, you’ll be someone who wants to own and shape something, rather than simply manage a website. You’ll be curious about what’s possible, open to new technologies and ideas, and motivated by continually improving what we do.
It would be great if you have:
- Experience of content marketing and social media SEO.
- Experience of PPC campaigns, including Google Ads and Meta/Facebook Ads.
- Experience with HubSpot and Webflow.
- An understanding of AI-driven SEO tools and automation and how AI can improve efficiency without compromising creativity, authenticity or quality.
- A broad understanding of how different marketing channels work together to achieve organisational objectives.
Why Join Us?
This is your opportunity to shape the digital future of the Access Creative Group.
You’ll have genuine ownership of our web platforms and the opportunity to influence how they develop across our group of brands. You’ll lead projects, shape digital experiences, introduce new ideas and use technology and data to make a visible difference.
You’ll work at the intersection of technology, creativity, user experience, data and marketing, with the freedom to challenge how things are done and identify better ways of working.
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You’ll also lead and develop our SEO function, giving you the opportunity to build a strong digital team around you while working alongside talented creative, marketing, IT and operational teams.
If you’re excited by the idea of taking ownership, building better digital experiences, leading people and turning ambitious ideas into reality, we’d love to hear from you.
Who are we?
We are Access Creative College, formerly known as Access to Music, and we were founded in 1992. We're an Ofsted-inspected provider that reaches every corner of the country, with 7 campuses and over 2,500 students nationwide. We're proud to have achieved the national benchmark for education quality, recognised across the vast majority of our provision - Ofsted's 'Expected Standard' under the new inspection framework. We are part of Access Education Group, which boasts 32 campuses nationwide with over 5,000 students & apprentices across Access Creative College, dBs Institute (Higher Education) & Access Sport College.
What we offer?
- Generous Holiday Allocation
- Wellbeing Benefits: Health Cash Plan, Doctorline GP Service, Employee Assistance Programme, Access to Counselling and Cycle to Work
- Staff Discounts & Benefits: access to Accolade, our benefits platform which offers discounts at over 800 retailers!
- Paid Leave: Enhanced Maternity, Paternity and Sick pay.
A full job description and person specification is available for download alongside our full benefits booklet.
Diversity and open expression are fundamental to creativity. We are committed to promoting a culture of diversity and inclusivity for all our employees and potential employees.
DBS Checks: Enhanced DBS clearance will be required.
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