Etude Coffee
Wholesale Coffee Sales Executive (Part-Time)
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You already know good coffee. You can taste the difference between a washed Ethiopian and a natural, you have opinions about extraction, and you’ve probably spent a fair amount of your own money on bags you didn’t strictly need.
What you might not have worked out yet is that there’s a career in this beyond the bar.
About the Role
Etude is a specialty roastery in Suffolk supplying cafés, offices and independents. We’re small, we’re growing, and we’re looking for someone at the start of their commercial career to take our wholesale pipeline and run with it.
What You’d Actually Be Doing
This is a sales role, and we won’t dress it up as anything else. You’d be:
- Working through an existing pipeline of warm leads and prospects — this isn’t cold-starting from nothing
- Making the calls, sending the emails, and following up properly
- Getting samples out to prospective customers and chasing the response
- Having real conversations with café owners and buyers about their coffee programme
- Visiting prospects and existing customers in person — this isn’t a phone-only role
- Keeping the CRM accurate so we both know where everything stands
- Converting prospects into accounts, and staying close to them once they’re on board
You’d be trained on our process, our pricing, and how we position ourselves. The system already exists — we need someone to work it consistently.
Who We’re Looking For
We care much more about attitude and coffee credibility than a sales CV.
Essential:
- Real, demonstrable enthusiasm for specialty coffee — you drink it, you follow it, you have views
- Comfortable picking up the phone and starting a conversation with a stranger
- Organised enough to follow up when you said you would
- Able to write a clear, professional email
- Self-motivated, since much of this is worked independently
- A driving licence and access to a car — you’ll be visiting customers and prospects regularly
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Helpful, but not required:
- Experience as a barista or in a specialty café, roastery or coffee shop
- Any customer-facing or sales experience
- SCA training
If you’re a barista who’s curious about the commercial side of coffee, or someone who’s been in hospitality and wants to move into something with more progression, this is a genuine route in.
What We Offer
- £13.50 per hour, paid monthly — above the National Living Wage
- Uncapped commission on every account you bring in, paid on top of your hourly rate
- 15 hours a week, worked flexibly around your own schedule
- A mix of remote work, customer visits, and time at the roastery in Bungay
- Travel expenses covered, including mileage at HMRC’s approved rate
- The first three months are a probationary period, with two weeks’ notice either side
- Proper training on wholesale coffee, pricing, and the sales process
- Direct access to the founder — you’ll learn how a roastery actually works
- Access to more good coffee than you can reasonably drink
What You Could Actually Earn
We’d rather be upfront about the numbers than be vague about “OTE”.
Your base is £13.50 an hour. On top of that you earn a bonus for every new account you sign, plus a share of the profit on everything that account buys for its first six months.
Land five accounts in your first three months — a realistic target for this role, not a stretch — and you’d be earning the equivalent of roughly £16–17 an hour, with the account commission continuing after that.
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The more accounts you bring in, the more you earn. There’s no cap on it.
Targets
This is a sales role, so there are targets, and we’ll be straightforward about them from the start.
In your first three months we’d expect you to be contacting around 40 prospects a month, getting samples out, visiting customers and prospects in person, keeping the CRM up to date, and converting roughly five accounts in total. We’ll review together at the end of the probationary period.
These are achievable at 15 hours a week — we’ve set them deliberately so, because targets nobody can hit help nobody.
Why This Role Is Worth Your Time
Specialty coffee has plenty of people who can pull a good shot and not many who can sell wholesale well. It’s a genuinely useful skill and it opens doors across the industry.
You’d be working closely with the founder, seeing the whole business rather than one corner of it, and building a commercial skillset alongside the coffee knowledge you already have.
We’re small, which means what you do matters and you’ll see the results of it directly.
How to Apply
Send a short email telling us:
- What you’re currently drinking and why
- Why the commercial side of coffee interests you
- Anything you’ve done that suggests you’d be good at this
A CV is welcome but not essential. We’d rather read three honest paragraphs than a polished document.
Apply to: talent@etude.coffee
We’ll respond to everyone who applies.
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