Nerdiacs Pte Limited
World Choir - Samsung
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Choir - Samsung
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Brief
Can we visualise ‘The Emotion of Connectivity’ for the launch of the Samsung S3 Smart watch on the world's first biometrical stage in Piccadilly Circus London UK.
Result
We assisted Alphabet’s team in delivering a centrally controlled biometrics analysis application that allowed live data to be collected and transmitted to a webGL visualisation platform.
- Alphabet’s team delivered a centrally controlled biometrics analysis application that allowed live data to be collected and transmitted to a webGL visualisation platform.
- This was an experiential collaboration with Framestore Labs that saw 24 various choirs from around the world perform on the Eros stage.
- Each of the choir wore an S3 watch to read their biometrics in real time as they performed.
- Our custom software threw this data to the Framestore Labs visualisation set up.
- Coupling our code with their webGL visuals allowed the system to display 'The Emotions' of the performers in real time for 24 days in the run up to Christmas, one of the busiest periods for Piccadilly Circus.
- The system ran autonomously for over a month displaying the biometric data from the choir on the numerous screens throughout the Eros site to be viewed by close to 8 million people proving you can see emotion.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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