Department for Science, Innovation and Technology
YouTube Channel Manager
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Job Summary
GDS
The Government Digital Service (GDS) is the digital centre of government. We are responsible for setting, leading and delivering the vision for a modern digital government.
Our priorities are to drive a modern digital government, by:
- joining up public sector services
- harnessing the power of AI for the public good
- strengthening and extending our digital and data public infrastructure
- elevating leadership and investing in talent
- funding for outcomes and procuring for growth and innovation
- committing to transparency and driving accountability
We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK and at the forefront of coordinating the UK’s geospatial strategy and activity. We lead the Government Digital and Data function and champion the work of digital teams across government.
We’re part of the Department for Science, Innovation and Technology (DSIT) and employ more than 1,000 people all over the UK, with hubs in Manchester, London and Bristol.
The Government Digital Service is where talent translates into impact. From your first day, you’ll be working with some of the world’s most highly-skilled digital professionals, all contributing their knowledge to make change on a national scale.
Join us for rewarding work that makes a difference across the UK. You'll solve some of the nation’s highest-priority digital challenges, helping millions of people access services they need.
Please note
Former DSIT recruitment campaigns are continuing as usual, but candidates should be aware that following the Government’s announcement on the changes to some civil service departments, roles will be subject to the machinery of government moves and will ultimately be in one of the new departments. We will provide more information if you are selected for a role. This work remains of high importance to the civil service, and we thank you for your continued interest.
Job Description
The GOV.UK Social Media team helps people access trusted government information through social media and video content.
As YouTube Channel Manager, you will support the delivery and growth of GOV.UK's YouTube channel by managing content, maintaining publishing schedules, monitoring performance and identifying opportunities to improve audience engagement.
Working with content producers, policy teams and stakeholders across government, you will help ensure GOV.UK's YouTube content is accessible, engaging and aligned with user needs.
This is an opportunity for someone with experience managing digital channels who wants to use audience insight and content expertise to help people access government information.
Key Responsibilities
- Manage the GOV.UK YouTube channel
- Publish, schedule and maintain content on the GOV.UK YouTube channel.
- Ensure channel content is accurate, accessible and up to date.
- Maintain channel organisation, playlists, metadata and optimisation.
- Support the implementation of channel plans and audience growth activity.
- Support content commissioning and delivery
- Work with producers and stakeholders to plan and deliver video content.
- Provide advice on YouTube best practice, audience expectations and platform requirements.
- Coordinate publishing schedules and content pipelines.
- Ensure content meets GOV.UK editorial and accessibility standards.
- Use data and insight to improve performance
- Monitor channel performance using analytics and audience data.
- Produce regular reporting and performance updates.
- Identify opportunities to improve engagement, watch time, reach and audience retention.
- Support testing and evaluation of content formats and publishing approaches.
- Build stakeholder relationships
- Work collaboratively with policy teams, communicators and delivery partners across government.
- Help identify opportunities for video content that supports user needs.
- Provide guidance to stakeholders on how YouTube can be used effectively.
- Support cross-government collaboration on video and digital content initiatives.
- Contribute to the Social and Video team
- Share insight, learning and best practice with colleagues.
- Support delivery of wider social media and video projects when required.
- Keep up to date with YouTube developments, content trends and audience behaviours.
- Contribute to continuous improvement and user-centred content design.
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Essential Criteria
- Experience managing content on YouTube or other large digital platforms, including titles, descriptions and thumbnails.
- Knowledge of YouTube Studio and platform analytics.
- Experience using performance data and audience insight to inform content decisions.
- Strong organisational skills and the ability to manage multiple priorities.
- Experience working with stakeholders to deliver digital content.
- Good editorial judgement and attention to detail.
- Strong written and verbal communication skills.
Desirable Criteria
- Experience creating or commissioning video content.
- Understanding of accessibility and inclusive content principles.
- Experience working within government, the public sector or a regulated environment.
- Understanding of GOV.UK and user-centred content design principles.
Behaviours
We'll assess you against these behaviours during the selection process:
- Managing a Quality Service
- Delivering at Pace
- Changing and Improving
Salary and Benefits
Alongside your salary of £36,735, Department for Science, Innovation & Technology contributes £10,642 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).
The Department for Science, Innovation and Technology offers a competitive mix of benefits including:
- A culture of flexible working, such as job sharing, homeworking and compressed hours.
- Automatic enrolment into the Civil Service Pension Scheme, with an employer contribution of 28.97%.
- A minimum of 25 days of paid annual leave, increasing by 1 day per year up to a maximum of 30.
- An extensive range of learning & professional development opportunities, which all staff are actively encouraged to pursue.
- Access to a range of retail, travel and lifestyle employee discounts.
Office Attendance
The Department operates a discretionary hybrid working policy, which provides for a combination of working hours from your place of work and from your home in the UK. The current expectation for staff is to attend the office or non-home based location for 40-60% of the time over the accounting period.
Artificial Intelligence
Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.
Selection Process Details
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This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.
As part of the application process you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.
Please use your personal statement (in no more than 500 words) to give details of YouTube channels you have managed, your roles and responsibilities, your involvement in content decisions and how you managed channel performance.
Applications will be sifted on CV and Personal Statement.
In the event of a large number of applicants, applications will be sifted on the personal statement only.
Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview.
The interview will consist of behaviour and strength-based questions.
Further Information
Former DSIT recruitment campaigns are continuing as usual, but candidates should be aware that following the Government’s announcement on the changes to some civil service departments, roles will be subject to the machinery of government moves and will ultimately be in one of the new departments. We will provide more information if you are selected for a role. This work remains of high importance to the civil service, and we thank you for your continued interest.
For further information on National Security Vetting please visit the Demystifying Vetting website.
Reasonable Adjustment
We are proud to be a disability confident leader and we welcome applications from disabled candidates and candidates with long-term conditions.
Information about the Disability Confident Scheme (DCS) and some examples of adjustments that we offer to disabled candidates and candidates with long-term health conditions during our recruitment process can be found in our DSIT Candidate Guidance. A DSIT Plain Text Version of the guidance is also available.
We encourage candidates to discuss their adjustment needs by emailing the job contact which can be found under the contact point for applicants section.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
If successful and transferring from another Government Department a criminal record check may be carried out.
New entrants are expected to join on the minimum of the pay band.
A location based reserve list of successful candidates will be kept for 12 months. Should another role become available within that period you may be offered this position.
Candidates who meet the minimum benchmark may be placed on a Reserve List for consideration for similar roles, including those at a lower grade. Candidates who narrowly miss the benchmark and are not placed on the Reserve List may still be considered for an offer in a similar role at a lower grade.
Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you.
Any move to the Department for Science, Innovation and Technology from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare; for further information visit the Childcare Choices website.
DSIT does not normally offer full home working (i.e. working at home); but we do offer a variety of flexible working options (including occasionally working from home).
DSIT cannot offer Visa sponsorship to candidates through this campaign.
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