Dragonfruit
YouTube Scriptwriter
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YouTube Scriptwriter
Who we are
Four years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients, to change the way we create and consume on YouTube. The result has been bigger than we could have imagined, having generated over a billion organic views and hundreds of millions of subscribers for creators like MrBeast, Ali Abdaal, Mark Manson, Chris Williamson, Codie Sanchez, and orgs like Y Combinator, e.l.f beauty, WHOOP, ClickUp, Center for Humane Technology and more.
Dragonfruit's Mission
Dragonfruit exists to help the world's most important ideas travel farther. We partner with experts, educators, scientists, founders, and creators to turn deep knowledge into media people actually want to watch, share, and act on. In a world where attention is often optimized for noise, we're building a company that rewards clarity, substance, and human impact, combining creative judgment, production craft, and AI-powered systems to help better information reach more people. Our mission is to build the creative infrastructure for a healthier, more thoughtful internet.
The Role
As Dragonfruit's YouTube Scriptwriter, you'll operate at the intersection of editorial storytelling and direct-response persuasion, crafting scripts that don't just entertain, but move people to think, feel, and act.
This role blends the mindset of a VSL and funnel copywriter with deep YouTube-native storytelling. You'll write long-form and short-form scripts built on clarity, structure, and emotional momentum, while still feeling human, credible, and editorial-first.
Day-to-day, you'll own script development across our client roster, getting first look at raw ideas from world-class creators and $100M+ founders, and transforming those ideas into high-performing videos. You'll use direct-response frameworks, psychological storytelling, and platform-specific insights to write scripts that hook fast, sustain attention, and compound impact.
This is a role for writers who understand that modern YouTube rewards response marketers and behavioral copywriters, those who know how to structure ideas around curiosity, tension, payoff, and belief change, without sacrificing substance or integrity.
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How the job actually works
Our team is organized into pods, each covering a small group of client accounts. The Creative Director owns the creative concept for each video and has final oversight of the script, and the Scriptwriter owns the execution of the script: structure, hook, argument, and the language that carries it. Most of what you'll write is talking-head and expert-led long-form. It's a specific craft. Holding attention for twenty minutes with one person on camera and no spectacle to fall back on is much harder than it looks, and it's the core of the job.
What You'll Do
- Write world-class YouTube scripts using hooks, narrative arcs, and persuasion principles optimized for retention and clarity
- Apply direct-response thinking to educational content, structuring ideas for momentum, comprehension, and action
- Translate complex ideas into compelling, watchable stories that drive trust and measurable outcomes
- Collaborate closely with editors to ensure the final cut adheres to your narrative and persuasive intent
- Ruthlessly edit for clarity, pacing, and emotional resonance, cutting anything that doesn't serve the viewer
Skills and Qualifications
- Proven experience as a YouTube Scriptwriter, YouTube Strategist, or Producer with documented results. You must be able to provide examples of scripts that generated significant views or engagement, and say what you were responsible for on each
- Experience writing talking-head and expert-led long-form, where the script carries the video rather than the footage
- Strong background in persuasive writing, storytelling, and audience psychology, with a clear understanding of how persuasion works at scale
- Familiarity with VSL, funnel, or sales-driven copy principles, and the ability to adapt them to YouTube without sounding like an ad
- Deep fluency in YouTube culture, formats, trends, and analytics, across various niches rather than gaming alone
- Ability to synthesize ethos, pathos, and logos into scripts that influence, educate, and entertain
- Clear communicator who can translate abstract ideas into executable creative direction
- You write in someone else's voice. You can study how a client speaks and produce something that sounds like them on their best day, not like you
- Exceptional written English
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This Role Is Not For You If
- You want to write in your own voice rather than the client's
- You're looking to write short-form, ad copy, or landing pages primarily
- Your experience is mainly in gaming or entertainment rather than educational and expert-led content
- You'd rather generate ideas than write and rewrite until the script is right
What You Can Expect
- An ambitious startup culture. We're building something difficult and meaningful, and we're looking for people excited to rise to that challenge. That means working cross-functionally, wearing several hats, and occasionally working long hours, during evenings, and/or weekends.
- Lift up others. Provide clear, constructive feedback to producers, creative directors, and editors to align scripts with YouTube best practices and performance goals.
- Lift up yourself. Use Dragonfruit's culture of excellence as an incubator to sharpen your writing, persuasion skills, critical thinking, and YouTube expertise.
- Be a key player in growth. We're 120 team members and growing. Help identify blind spots in our content and service offering, and collaborate with leadership to improve systems and creative strategy.
- Earn more. Take advantage of regular performance-based raises, generous referral and sales commissions, cash bonuses for video performance and more.
Perks
- Work from anywhere (we're 100% remote)
- Quarterly wellness reimbursements
- Gifts and cash bonuses on birthdays, work anniversaries, and other work-related achievements
- Unlimited reimbursements on book purchases (we like to read 🙂)
- Paid volunteering: 1 day dedicated to supporting a cause of your choice
- Work directly with some of the largest creators and brands on the planet
- Work for a company that is values-oriented and committed to positive social impact
If you're excited to write YouTube content that blends storytelling, strategy, and persuasion, and want to help shape the future of educational media, apply today.
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