YouTube Strategist (100% Remote - US/UK/CAN)

1. Performance Optimization & Iteration
   • Weekly review of views → booked calls metrics
   • Adjust topic selection and packaging when views dip
   • Refine CTA strategy and lead capture when conversions drop
   • Collaborate with scriptwriters and editors to ensure clean execution
   • Build systems that turn attention into pipeline consistently

Who You Are: Non-Negotiables & Must-Haves

Deal-Makers (You Need All of These):

✅ B2B YouTube Lead-Gen Experience: Real proof of generating booked calls from YouTube for B2B brands - channels, screenshots, results, case studies
✅ Systems Thinker: You think in frameworks and repeatable systems, not random one-off ideas
✅ Research Prowess: You can study a new industry and produce a usable strategy in 1-2 business days
✅ Execution Speed: You ship fast, stay organized, and can produce 3 quality briefs per day once you learn our format
✅ Availability: Available to work EST business hours for collaboration and real-time communication

Deal-Breakers (Any of These = Not a Fit):

❌ No B2B YouTube lead-generation experience or real results to show
❌ Only know B2C, entertainment, or "creator growth" strategies
❌ Never managed multiple clients or maintained strategic consistency across different industries
❌ Move slow, need hand-holding, or avoid ownership when results dip
❌ Unwilling to work EST hours or meet aggressive weekly delivery expectations

You're Perfect If You:

• Get fired up about systems that turn views into booked calls
• Think in positioning, packaging, and conversion psychology
• Have stories about channels where your strategy generated real pipeline
• Can look at any B2B business and immediately see what content will pull leads
• Ran a B2B YouTube marketing agency before (even if you shut it down - we want to know what you learned)

The Package: What's In It for You

💰Compensation:

Base: $85,000 - $100,000 Per Year (based on experience)
Performance Bonus: Company bonuses are tied to pod/team profit. Usually 5-10% of yearly salary

🎯The Perks:

💻 Fully remote - work from anywhere with a laptop and internet
⚡ Work directly with the founder - no layers of bureaucracy
📚 Rapid skill acquisition - small team means you'll grow fast
🚀 Shape our growth - join before we hit our next major milestone and influence how we scale

🌟The Real Benefits:

• Work on B2B businesses doing $1-7M in revenue that are actually scaling and see your strategies generate real booked calls
• Skip the content mill chaos - we build custom strategies for each client instead of forcing everyone through the same template
• Your strategies ship in days, not weeks - fast feedback loops mean rapid improvement
• Join a company that tripled revenue in a year and is building the most reliable content growth partner for B2B businesses

Our Values: The DNA of GP Socials

⚡ Speed - Speed creates room for unavoidable errors. We move fast, test quickly, and iterate relentlessly.
🎯 Ownership - Everyone makes mistakes, but we'll go further when we own them and learn from them. No excuses, just solutions.
💪 Grit - The more hits you can take, the more unstoppable you become. We embrace challenges as opportunities to prove what we're made of.
🏆 Excellence - Good isn't good enough. We're building the best content growth partner for B2B businesses, and that requires excellence in everything we do.
(Include the number of the value that resonates most with you in your application)

The Process: Fast, Transparent, Respectful

We know your time is valuable. Here's exactly what to expect:

• Apply with resume/portfolio + 3-minute Loom video (details below)
• Strategy Sprint - Complete a real work sample for an actual client scenario
• Deep Dive with Braden - Technical discussion, portfolio review, and your questions answered
• Offer within 5 business days of final interview

Ready? Here's How to Stand Out:

📧 Apply Here: https://airtable.com/appxjolmRJOLmFxGW/pag7p1B0VirOCvaOC/form

Include:

• Your resume/LinkedIn and any portfolio of past channels, strategies, or YouTube campaigns you've worked on
• A 3-minute Loom video covering:
  • Your biggest YouTube strategy win (include metrics if possible - views, booked calls, pipeline generated, retention %, etc.)
  • Why GP Socials specifically (not just "I need a job")
  • The core value from above that resonates most with you and why
• Optional but impressive: A case study showing your process and results - how you diagnosed a channel problem, what strategy you built, and what happened

The Work Sample (What to Expect in Round 2):

If you advance, we'll give you:

• A client website + offer
• A competitor channel to analyze

You will deliver:

• 4 video ideas
  • Quick explanation of: why these topics, what they trigger, who they attract
• For your best idea:
  • Title
  • Thumbnail concept
  • 1 basic strategy brief for a scriptwriter (angle, hook direction, structure notes