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Engage your supporters using video with the YouTube Nonprofit Program
Unlock the power of video storytelling, so you can reach a global audience and amplify your cause. Plus, make it easy for supporters to give with YouTube Giving features (currently available in the U.S.).
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Benefits
Tap into YouTube's global audience
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YouTube has over 1 billion users across 88 countries—that’s almost one-third of all the people on the Internet. YouTube reaches more 18-49-year-olds than any cable network in the U.S.
Inspire empathy for your cause
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Video provides a powerful way to show the scope of your nonprofit’s work, while inspiring hope and action.
Fundraise through video
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When researching nonprofits to support, people often watch videos the nonprofit has created. Video can inspire donors and make it easy for them to give.
How the YouTube Nonprofit Program works
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
You’ll get access to features especially useful for nonprofits:
- Link anywhere cards let you link supporters to any external URL
- YouTube Giving features can help with fundraising and rallying supporters
- Creator Academy offers lessons tailored to nonprofits
Other tools to help you reach your audience
Along with the YouTube Nonprofit Program, other products offered through Google for Nonprofits can also help you raise awareness and fundraise.
Google Ad Grants
Google Earth and Maps
Request a Google for Nonprofits account
Once we’ve verified your organization’s eligibility, you’ll be able to activate the Google products that best meet your needs.
- Get started
- See eligibility requirements
Have questions or want to learn how to use the YouTube Nonprofit Program?
Once your nonprofit is verified and you’ve activated the YouTube Nonprofit Program, see our resources and FAQs to get the most out of the program.
Get help with your application
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“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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