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Early applicant
$65.38/hr
Remote
Full-time
The Director, Attribution (Health) will be an integral part of our US-based modeling capabilities. You will leverage data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include Media Mix Optimization, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be a "player coach"; in some cases, the Manager may lead a team coordinating with some of...
Skills
Media mix optimization
Analysis of covariance
Cluster analysis
Attribution modeling
Data acquisition
Data quality control
Data visualization
Regression
Hierarchical regression
Mixed regression
Machine learning
Naïve Bayes
Markov Chain
Random Forest
Python
R
GCP
AWS
Tableau
Power BI
Communication skills
Director, Attribution (Health)
Dentsu
New York
Early applicant
$65.38/hr
Remote
Full-time
The Director, Attribution (Health) will be an integral part of our US-based modeling capabilities. You will leverage data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include Media Mix Optimization, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be a "player coach"; in some cases, the Manager may lead a team coordinating with some of...
Skills
Media mix optimization
Analysis of covariance
Cluster analysis
Attribution modeling
Data acquisition
Data quality control
Data visualization
Regression
Hierarchical regression
Mixed regression
Machine learning
Naïve Bayes
Markov Chain
Random Forest
Python
R
GCP
AWS
Tableau
Power BI
Communication skills