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Early applicant
$54.33/hr
On-site
Full-time
The Director, Marketing Effectiveness will lead the evolution of measurement for key iProspect clients. You will own the development and integration of advanced measurement frameworks, from marketing mix modeling to ongoing attribution, into cohesive, client-ready stories of brand and business impact. You will manage a team of analytics professionals, guide cross-functional collaboration, and ensure that insights are not just delivered but acted upon. You will report to Senior Director, Marketing...
Skills
Marketing effectiveness
Measurement frameworks
Marketing mix modeling
Attribution
Analytics
Statistical analysis
Data storytelling
Client engagement
Python
SQL
R
Tableau
PowerBI
Looker Studio
Ad operations
Tagging
Tracking
GA4
Floodlight
Pixels
Director, Marketing Effectiveness
Dentsu
New York
Early applicant
$54.33/hr
On-site
Full-time
The Director, Marketing Effectiveness will lead the evolution of measurement for key iProspect clients. You will own the development and integration of advanced measurement frameworks, from marketing mix modeling to ongoing attribution, into cohesive, client-ready stories of brand and business impact. You will manage a team of analytics professionals, guide cross-functional collaboration, and ensure that insights are not just delivered but acted upon. You will report to Senior Director, Marketing...
Skills
Marketing effectiveness
Measurement frameworks
Marketing mix modeling
Attribution
Analytics
Statistical analysis
Data storytelling
Client engagement
Python
SQL
R
Tableau
PowerBI
Looker Studio
Ad operations
Tagging
Tracking
GA4
Floodlight
Pixels