A 2025 HEPI survey found 92% of full-time undergraduates now use AI in some form, up from 66% the year before. 64% of young people agree AI is the best way to get advice quickly; 71% say it saves them significant time. Career advice is the single most-trusted use case for AI, ranking above education and shopping. Around 51% of Gen Z now view ChatGPT as a coworker or assistant.
HEPI student survey, 2025.Off-the-shelf AI tools like ChatGPT were not designed for careers support, and using them for it creates real problems for young people and for the organisations trying to help them:
No grounding in the UK labour market. Generic models hallucinate opportunities, confuse UK and US systems, and give outdated advice on apprenticeships, UCAS, benefits, and routes into work.
No connection to real opportunities. A chatbot can draft a cover letter but it can't connect a young person to a vacancy, a training place, or a local Youth Hub.
No safeguarding, no handoff. When a conversation reveals a mental health issue, a care-leaver situation, or a complex barrier, a generic chatbot keeps talking. There is no escalation path to a human adviser.
Reinforces inequality. Young people furthest from the labour market — those with non-linear CVs, caring responsibilities, or English as a second language — get the weakest results from generic tools, because the tools default to conventional career paths.
Zero visibility for the sector. Every conversation a young person has with ChatGPT is invisible to the careers service, the commissioner, and the funder. No data, no outcomes, no learning loop.
957,000 young people aged 16–24 were NEET (not in education, employment, or training) in October–December 2025.
Rodeo can be customised as an end-to-end service. Users get access to their own personal AI-powered Career Agent. They can upload their CV and chat to their agent at any time about their skills, situation, preferences, and ambitions. Their agent works with them to design a Career Plan, find suitable opportunities for learning and work, and support them through the application process.
Our ambition is to support traditional careers services to increase their scope and impact. Rodeo can be integrated into traditional careers support on a modular basis.
A conversational voice or chat intake that replaces forms, building a rich profile in minutes. Higher completion rates than static registration, structured data from day one, and a warm first touch for the young people most likely to drop off. Useful for first contact, Youth Hub registration, and referral intake.
Increased engagement, reduced time spent on initial meetings, faster and more convenient onboarding for clients.
Extracts and structures skills from conversation, CV, and experience, mapped to ESCO. Gives you cohort insight and shows young people their strengths — particularly powerful for those furthest from the labour market.
Instant mapping of all client profiles into ESCO or SSC taxonomy, ready to match with opportunities and identify skills gaps.
Matches users to opportunities (employed, apprenticeships, training, self-employed routes) based on skills, goals, and constraints. Rodeo has a database of more than half a million UK job openings, and this can be supplemented with bespoke job or training feeds.
Personalised recommendations for every user based on skills mapping, expressed preferences, and local market context — leading to higher engagement and application rates.
Helps users tailor CVs, draft applications, prep for interviews, and follow up. Pairs naturally with warm handoffs to your advisers for complex cases, with a structured conversation summary so the young person doesn't start over.
Clear tracking on all job applications, plus support and encouragement for users, leading to improved success metrics.
We are a small mission-driven tech company based in London, backed by leading VCs (Form Ventures, Mozilla Ventures, Seedcamp, Local Globe).
We build tools that use AI responsibly to help young people understand and navigate the world of work. Our vision is that the best bits of AI can be used alongside human support to ensure that all young people have the support, guidance and opportunities they deserve.