Accredit Solutions
Account-Based Marketing Manager
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🚀 We’re hiring: Account-Based Marketing (ABM) Manager
đź“Ť London | Hybrid (3 days per week)
đź’Ľ Full-time
About Accredit Solutions
Accredit Solutions is a global leader in Critical Identity Infrastructure. Our platform suite, Accredit OS, is trusted to help secure some of the world’s most iconic stadiums, sporting tournaments and live entertainment venues. From supporting all 32 NFL teams to more than half of the English Premier League, the Australian Open and major cultural events including the Coronation of King Charles III, our technology enables organisations to manage workforce identity and accreditation in complex, high-security environments.
Following investment from Gresham House Ventures, we’re continuing to scale our global footprint and we’re looking for an experienced Account-Based Marketing Manager to help drive our next stage of growth.
The Role
We’re looking for a commercially minded ABM specialist to build, own and deliver our global Account-Based Marketing programme across a portfolio of high-value strategic enterprise accounts.
Working within the Marketing team and closely with our Strategic Account Leaders, you’ll lead a tiered ABM approach, focusing on approximately 20 priority accounts through highly personalised 1:1 programmes while developing scalable 1:few campaigns across our wider strategic account portfolio.
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This is a fantastic opportunity for someone who has previously built and owned ABM programmes, combining strategic thinking with hands-on campaign delivery.
What You’ll Be Doing
- Build, own and lead our global ABM strategy and framework
- Develop high-touch 1:1 and scalable 1:few ABM programmes
- Research strategic enterprise accounts, business priorities and procurement processes
- Map buying committees, key decision-makers, influencers and personas
- Develop account marketing plans alongside Strategic Account Leaders and Sales
- Create personalised messaging and multi-channel campaigns
- Deliver campaigns across email, LinkedIn, paid media, webinars, events, direct mail and content
- Coordinate executive engagement opportunities with senior stakeholders
- Manage account intelligence and stakeholder data within HubSpot and Cognism
- Monitor account engagement and buying signals to optimise campaigns
- Support new business acquisition, cross-sell and upsell opportunities
- Measure and report on pipeline impact, opportunity progression and revenue
What We’re Looking For
You’ll ideally bring:
- 5+ years’ B2B marketing experience within SaaS, technology or enterprise software
- Demonstrable experience building, owning and delivering ABM or strategic account marketing programmes
- Experience delivering both 1:1 and 1:few ABM activity
- Strong understanding of complex enterprise sales cycles
- Experience researching strategic accounts and mapping buying committees and decision-makers
- Strong strategic planning, data analysis and end-to-end campaign delivery skills
- Experience partnering closely with enterprise Sales and senior commercial stakeholders
- Experience measuring marketing impact on pipeline and revenue
- Experience with HubSpot or similar CRM and marketing automation platforms
- Excellent project and stakeholder management skills
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Why Join Us?
You’ll have the opportunity to build and shape Accredit Solutions’ global ABM capability from the ground up, with genuine ownership of a commercially critical growth programme. You’ll work across some of the world’s leading sporting organisations, venues, government agencies and high-security environments, with international career opportunities across the UK, Europe, US, Middle East and Australia. We offer hybrid working, a competitive salary and benefits.
Interested in joining us?
Apply now to find out more.
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