BT Group
Account Based Marketing Manager
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Job Title: Account Based Marketing Manager
Req ID: 54979
Job Function: Brand and Marketing
Posting Start Date: 14/07/2026
Posting End Date: 28/07/2026
Division: UK Business
Job Location: GBR Bristol - Assembly, GBR-Birmingham-Three Snowhill, GBR-London-BTHQ One Braham, GBR-Manchester-New Bailey
Advertised Salary: Competitive
Job Req ID: 54979
Posting Date: 6th February 2026
Function: Brand & Marketing
Location: London, Birmingham, Manchester, Bristol
Salary: Competitive with great benefits
Why this job matters
The Account Based Marketing Manager plays a pivotal role in shaping and executing integrated marketing strategies that drive growth and engagement across key accounts. AMB to BT means dedicated marketing support to specific target accounts on a 1:1 or sometimes on a target 1:few basis which could be part of our deal, bid or acquisition strategies.
By bringing together thought leadership, demand generation, and go-to-market activity, this role generates leads, new contacts, opportunities, and revenue to support sales targets through targeted, insight-driven programmes. The AMB Marketing Manager is responsible for planning and delivering a coherent marketing plan that leverages direct and digital channels, social media, and customer engagement activities. Through close collaboration with sales, insights, product, and partner teams, the role ensures that marketing activity is aligned with business priorities, delivers compelling value propositions, and supports the organisation’s commercial objectives. Ultimately, the AMB Marketing Manager’s work enables the business to reach and influence priority audiences, strengthen brand presence, and achieve measurable impact on pipeline and revenue.
What You’ll Be Doing
- Develop and deliver integrated marketing plans for accounts, markets, and brand initiatives, ensuring alignment with business priorities and commercial objectives.
- Collaborate with sales, product, insights, and partner teams to identify business challenges, build value propositions, and create solutions that drive growth.
- Lead the planning, execution, and optimisation of multi-channel marketing campaigns, using data and insights to target key audiences and maximise impact.
- Act as a subject-matter expert for AMB marketing, sharing best practice and building knowledge hubs across the wider marketing ecosystem.
- Design and deliver thought leadership content, case studies, and use cases that showcase the strengths of BT’s AMB offering.
- Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets.
- Manage stakeholder relationships, influencing and collaborating across functions to ensure marketing activity is joined up and effective.
- Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement.
- Oversee the activation of new product launches, offers, and incentives within the AMB plan, ensuring successful go-to-market execution.
- Contribute to the development of the wider marketing strategy, supporting the Customer and Field Marketing Senior Manager and collaborating with peers across the marketing function.
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Skills Required For The Job
- Experience delivering strategic CVP and GTM strategies on a 1:1 or 1:few basis
- Comprehensive understanding of marketing principles, campaign management, and digital channels, with the ability to apply best practice across diverse accounts, markets, and brand initiatives.
- Strong commercial acumen, able to align marketing activity with business objectives and measure impact on pipeline and revenue.
- Advanced stakeholder management and collaboration skills, working effectively with sales, product, insights, and partner teams across the organisation.
- Strategic thinking and leadership, able to plan, execute, and optimise integrated marketing programmes in complex and changing environments.
- Analytical and problem-solving skills, using data and insights to inform decisions and drive continuous improvement.
- Excellent communication and influencing skills, able to build relationships and present compelling value propositions to senior stakeholders.
- Adaptability and resilience, thriving in fast-paced settings and managing multiple priorities.
- Commitment to professional development, staying current with marketing trends and evolving best practice.
Experience You Would Be Expected To Have
- Demonstrated experience in developing and delivering integrated marketing campaigns in a targeted 1:1 capacity.
- Proven track record of collaborating with cross-functional teams—including sales, product, insights, and partners—to drive commercial outcomes and deliver measurable impact.
- Strong background in campaign management, including planning, execution, and optimisation of marketing activity across digital and traditional channels.
- Experience in using data and insights to inform marketing strategy, solve complex problems, and support decision-making.
- Evidence of leading or contributing to projects that require influencing senior stakeholders and managing multiple priorities in a fast-paced environment.
- Commercial acumen, with experience aligning marketing activity to business objectives and demonstrating return on investment.
- Experience in building and maintaining relationships with a wide range of stakeholders, both internal and external, to support business and marketing goals.
- Previous exposure to account-based marketing (ABM), vertical marketing, or similar roles where tailored marketing approaches are required.
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About Us
With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.
We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.
We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.
A Few Points To Note
- Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
- We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
- DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you’re excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.
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